High Five: KC Santana

What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?

In my opinion there’s many hurdles operators and cultivators face, especially when it comes to regulation, testing, licensing, turnover etc..In my experience, I can personally speak on the challenges in marketing & social media. We still can’t advertise like other businesses and we still get shadow banned on social platforms. I do my best to bring guest on my podcast to discuss these topics and to share their experiences and/or tips. I always remind my guest, “let’s be an asset in our community, not a liability!”

Where do you see the most exciting opportunity for growth and innovation in cannabis?

Lately, I’ve been exploring Cannabis Beverages. In my opinion they are going to make a big impact! You’re seeing it now, & as a fitness enthusiast, I can see them in gyms and health stores. Unlimited opportunities for growth, and innovation is growing in the sports sector and athletes are becoming more open about their relationship with cannabis. Infused Drinks are on the rise.

What’s one piece of advice you would give to someone looking to break into the cannabis industry?

Be authentic, constantly study the industry, be an asset to the community and respect the legacy culture.

What is the most important thing you have learned from your experiences in the cannabis industry?

Nurture your relationships and strive to continuously build new ones.

What do you want your legacy to be as it relates to the cannabis industry?

A KPI, key person of influence. An educator, entertainer & true advocate for the plant & fight against opioids.

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