Corruption. The industry is rife with backdoor deals by lobbyists and special interests, shaping its future and determining who the next billionaires and dynasties will be. The only way to prevent special interest groups from completely taking over is through a public service campaign that galvanizes the general public to fight back. Without political pressure, no one will act in the public’s interest when there’s millions to be made, unless it risks their seat or influence.
While companies are understandably focused on positioning and market share, they must adapt to whatever environment this industry ends up in. My goal with Cali Sober Mom is to normalize cannabis use among moms and women, making it as commonplace as having a glass of wine. This way, we can focus on addressing the political corruption happening instead of worrying about social stigmas. We need to demand more from our legislators while these laws are being made, rather than fighting for change 40-50 years later.
I believe the industry should unite and launch a public awareness campaign, like the “Got Milk?” campaign of the 90s, to highlight these issues. While we’re not there yet, I’m doing what I can with what I have to kickstart this movement. Why should corporations profit from making this a billion-dollar industry while people are still disenfranchised by their history with the same plant?
