“Hey man, I know I can grow great organic herb, and that’s great, but so can a lot of people,” admits Dan from Rebel Grown Seeds, “but what I do have is so much passion, and enthusiasm to make it that much more exciting for the consumer and they can believe in the pride and the effort that my community has put in way before I even got there. So companies like The Emerald Cup need to exist because they don’t just support themselves and their families, they support their communities and their neighborhoods and the other farms there and the ideals that have always been there.”