In a powerful shift in cannabis justice leadership, Bill Levers, co-founder of Beard Bros Pharms, has been appointed the new Chief Executive Officer (CEO) of Freedom Grow, a nonprofit organization committed to supporting cannabis prisoners and their families. This strategic move brings new momentum to one of the most impactful prisoner outreach programs in the cannabis space.

Simultaneously, Jeff Levers, Bill’s brother and co-founder of Beard Bros Pharms, will take over Bill’s former position as Chief Operating Officer (COO) at Freedom Grow.

Decade-Long Partnership with Freedom Grow

For over a decade, Bill and Jeff Levers have worked closely with Freedom Grow, a nonprofit run by volunteers that provides critical support to incarcerated individuals serving time for nonviolent cannabis-related offenses. Their deep involvement has included everything from fundraising and commissary donations to public advocacy and media amplification.

“We’ve never treated this work as a side mission. It’s part of our DNA,” says Bill Levers. “Freedom Grow is about real people, real families, and real second chances.”

Randy Lanier Passes the Torch

Racing legend and cannabis prisoner advocate Randy Lanier has been a long-time face of the organization and played a pivotal role in expanding its reach and influence. After serving nearly 27 years in federal prison for cannabis-related charges, Lanier became a vocal advocate for justice and rehabilitation.

Lanier’s endorsement of Bill Levers as CEO reflects a shared vision for compassion, reform, and industry accountability. Under Bill’s leadership, Freedom Grow is expected to evolve while preserving its grassroots mission to support incarcerated cannabis prisoners through programs such as commissary funding, holiday gift campaigns, and reentry resources.

Beard Bros Pharms: From Advocacy to Action

Founded by brothers Bill and Jeff Levers, Beard Bros Pharms is more than a cannabis brand. It is a values-driven platform rooted in advocacy, education, and community impact. Known for its quality products, weekly newsletter, on-the-ground reporting, and bold commentary, the Beard Bros brand has been a consistent champion for cannabis justice reform.

Beard Bros Media directly supports Freedom Grow by spotlighting incarcerated cannabis prisoners and raising funds for their commissary needs. Their website regularly features in-depth articles, interviews with prisoners, and calls to action for the industry and public.

“The cannabis industry cannot call itself legal and legitimate while thousands remain behind bars for the same plant,” says Jeff Levers, the newly appointed COO of Beard Bros Pharms. “We have to speak up and step up.”

What This Leadership Change Means for Freedom Grow

With Bill Levers as CEO, Freedom Grow is poised for operational growth and increased visibility. Levers brings not only a legacy of activism but also a proven track record of building successful, mission-aligned operations. His priorities for Freedom Grow include:

1. Expanding the commissary program to reach more incarcerated cannabis prisoners across the country.
   
   
2. Enhancing partnerships with cannabis companies that want to be part of meaningful justice reform.
   
   
3. Increasing public engagement through digital storytelling, social media, and SEO-focused content campaigns.
   
   
4. Creating pathways for post-release support, including job placement, wellness resources, and reentry assistance.

A New Era of Cannabis Justice Leadership

This transition marks a defining moment in the fight for cannabis justice. With Bill at the helm of Freedom Grow and Jeff guiding Beard Bros Pharms’ daily operations, the Levers brothers are reinforcing their long-standing commitment to those most affected by the War on Drugs.

Their leadership embodies a rare blend of authenticity and accountability—two traits often missing in today’s rapidly commercializing cannabis space.

“We didn’t get into cannabis to make a quick buck. We got in to make a real difference,” says Bill. “Taking the lead at Freedom Grow is a continuation of that mission.”

Join the Movement

Cannabis consumers, brands, and advocates can support Freedom Grow by donating directly, sponsoring commissary programs, or spreading the word. Visit the official websites to learn more:

1. 🔗 FreedomGrow.org
   
   
2. 🔗 BeardBrosPharms.com
   
   
3. 🔗 Beard Bros Bring Light to a Dark Cell
   
   
4. 🔗 Freedom Grow: Cannabis Prisoner Outreach

Wish Program – one-time donation sponsor deck –

https://www.canva.com/design/DAGmyJ8CwOQ/uEwGUrkZ9GozJNiJTaHJmA/view?utm_content=DAGmyJ8CwOQ&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hd0d392df72

Events sponsor deck – 

https://www.canva.com/design/DAGlXuMt348/Ytd5iQCUEpU51rZoF-uZgw/view?utm_content=DAGlXuMt348&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hc3214b9a90

Commissary Connects sponsor deck – 

https://www.canva.com/design/DAGhoJuQ5YI/5Y1r87RrvZvLKq

The cannabis industry is at a crossroads. As legalization spreads, the urgency to correct historical injustices grows stronger. With Bill Levers as CEO of Freedom Grow and Jeff Levers as COO of Freedom Grow, two of the industry’s most trusted voices are doubling down on the mission to free every last cannabis prisoner.

This is not just leadership. This is legacy in motion.