The crack of the bat. The roar of the Red Sox crowd. Next thing you know, a baseball bounces perfectly off the curb and into your outstretched hand as you walk to your favorite Boston cannabis shop, New Día, just over the Green Monster and right across the street from the left field foul line at world-famous Fenway Park.

Sitting proudly right on the corner of Lansdowne Street and Brookline Ave., just over the David Ortiz Bridge, you’ll be hard-pressed to find a more authentically Bostonian location than this iconic spot that New Día has taken root in.

More than just a top tier destination dispensary, the experience that the team at New Día have crafted is something that you really have to see to believe… but we’ll do our best to try to explain it!

First of all, the location. Maybe unrivaled nationwide when it comes to placement of a pot shop. Nestled below the rowdy Cask n’ Flagon Red Sox bar, and neighbors with the likes of… well… the Boston friggin’ Red Sox, the House of Blues, and the MGM Music Hall, to name a few, New Día just wove itself right into the cultural fabric of the neighborhood.

In addition to the fan-favorite weed dispensary that I swear we will talk about in a minute, their cornerstone building, dubbed the New Día Mall, also hosts the Black Walls Gallery, Boston’s first 21+ fine art gallery and multi-functional space which is open from high noon until midnight each day.

Ok, ok, the store! Open to anyone 21+, New Dia is a melting pot of locals and travelers as Fenway Park and the Sox draw visitors from all over the world. Anyone who does make their way inside has a high probability of having their mind blown by the sheer expanse, taste, and user-friendliness intentionally incorporated into every aspect of the salesroom.

If you are left feeling like a rookie on opening day, unsure of which pitch to swing at first, the all-star staff at New Dia is always ready to set you up for an easy grand slam. A feng shui level of distinctive display placement naturally guide curious cannabis lovers around an 11,000+ square foot wonderland of branding and products from the most in-demand producers in Massachusetts.

Brands across the commonwealth are battling to earn a spot on the New Día menu, with local favorites like U4EA Farms, Nimbus, Mudd Brothers, Originals, and many more best-sellers sitting on the top shelf. Well, we are proud to say that New Dia now has a new best-seller on the menu with the addition of award-winning Beard Bros Pharms wellness cannabis products. 

Even with the amazing location, they realize that many customers are looking for a quick and easy way to refill their stash, and New Dia makes it so easy to shop online, and even prepay for your order with Dutchie to ensure a fast handoff upon your arrival. 

Smart stoners are signed up for the New Dia “Terps n’ Perks’ MVP program and are the first to know about exclusive deals for MVPs, veterans, MMJ card holders, folks celebrating their birthday, and more. They even have a cool program for local college kids called Pledge Dia. All of this, plus daily deals on the hottest products has made this a one-stop-shop for true cannabis connoisseurs and new users alike.

With an incredible location, world-class weed, and a superstar staff, New Día was awarded Best Dispensary at NECANN Boston 2025 and it’s easy to see why. Even in victory, the crew remained humble:

“New Dia is thrilled to be recognized as a top dispensary in Boston. Our competition was fierce, and we were honored to be nominated in the tough category.”

With an almost unheard of 4.9 out of 5 Star average across nearly 2,000 Google Reviews, let’s see what New Dia customers think of this left field location.

“I stopped by Newdia last night and wow—what an experience! First off, shoutout to DJ for setting the perfect vibe. As a Nike head, I instantly vibed with the energy—seriously, ooo my!

The space downstairs? Big, clean, and totally photo-ready. Perfect spot to snap a few pics before heading out. My budtender was super friendly and made direct eye contact, which made the whole experience feel personal and welcoming.

Will definitely be back. Newdia’s got the style, the service, and the atmosphere down pat.” – 5-Star Google review from April 2025 by guest Re A.

“Today was my first time inside New Dia and man what a cool place! They had this dope ass spin wheel, I won an infused pre roll! Everyone was helpful and knowledgeable but Jacki went above and beyond to answer all of my questions. She also gave me a cool discount card. Go check this spot out!  10/10!” – 5-Star Google review from April 2025 by guest Virginia

10/10 on a 5-Star review system pretty much sums it up. Their events calendar is packed with dank parties and activations and the community is showing up. It’s a new day in cannabis and New Dia is raising the bahhhh in Boston.

Pride. Legacy. Culture. New Día Cannabis Dispensary Values.

“At New Día, we’re redefining what a dispensary can be. Our Boston cannabis dispensary space goes beyond retail — we host events, build community, and create an experience that reflects the real Boston: diverse, bold, and always evolving.”

71 Lansdowne St., Boston, MA 02215
Hours: 10am till Midnight, 7 Days a WeekWebsite: New Dia Fenway
Deals: Daily Deals, MVP Rewards & more!

Nearby Munchies: Since you’re just steps from Fenway Park, you’re also well within walking distance to some of the craziest sports bars, pubs, burger joints, and whatever else you might be craving. Oysters? The world is yours. Mediterranean? It’s there. A Japanese Brasserie? How do ya like dem apples?! Or get b-b-b-b-baked before a Boston baseball game and just sit in the stands tossin’ back dogs and brews like Pedro tossed Don Zimmer. What a time to be alive!