No matter where they plant their flag in the future, you can be confident that the deeply organic feel associated with the steady rise of the Emerald Cup will always be present as Tim and Taylor Blake continue to cultivate this communal celebration for years to come. At Beard Bros. Pharms we highly recommend The Emerald Cup and we can’t wait to see what’s coming next.
While begging for their permit back in May, High Times pledged to donate $100,000 to the Build Black Coalition, and an additional $40,000 to provide high tech career training to local youths. By mid-August they still had not paid. When confronted by leaders of the activist groups, the company vowed to square up in 10 days. Here we are in October and they still have not met that obligation, claiming that the money to do so is “tied up” in their IPO launch. Strange, considering they just rolled up over $11,000,000 out of thin air to squash Dope Mag…
Whether or not High Times goes up in smoke, the moral of the story is that the cannabis industry is a unique one. On top of demanding integrity, most cannabis connoisseurs are more interested in the next big thing rather than what was cool in the 70’s and 80’s.
In your opinion, what could High Times do to rebrand itself and regain the cultural relevance it once had?
Cannabis sales & consumption disallowed at 2018 SoCal High Times Cannabis Cup
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