Revered in the California cannabis community for nearly two decades, the Emerald Cup is an institution known for honoring the cream of the crop. Bringing
Since 2004, the Emerald Cup has celebrated the cannabis harvest with a friendly gathering and competition rooted in the mysterious mountains and cannabis culture of
When Prop 64 was passed in California in 2016, it was done against the will of countless legacy operators who could see the writing on
“Hey man, I know I can grow great organic herb, and that’s great, but so can a lot of people,” admits Dan from Rebel Grown Seeds, “but what I do have is so much passion, and enthusiasm to make it that much more exciting for the consumer and they can believe in the pride and the effort that my community has put in way before I even got there. So companies like The Emerald Cup need to exist because they don’t just support themselves and their families, they support their communities and their neighborhoods and the other farms there and the ideals that have always been there.”
Nikki and Swami’s passion for cannabis has taken them all over the world – putting smoke in the air from India, to Nepal, to Thailand, to Israel, and beyond – but they call the Emerald Triangle their true home and the Emerald Cup their true love.
Beard Bros. Pharms & Beard Bros. Media are proud to announce a joint collab straight from the grassroots of the cannabis culture with our friends at the Emerald Cup – this new media partnership will take both of our brands to a worldwide level with a fresh and authentic perspective currently lacking in counter culture coverage.
Mean Gene with Freeborn Selections is one of the most highly regarded breeders in the cannabis scene. For over 20 years he has been building his knowledge base of the plant and spreading that experience far and wide by way of his distinguished catalog of exclusive strains. A Mendocino native and a longtime participant and supporter of the Emerald Cup, Mean Gene was cool enough to link up with us here at Beard Bros. Pharms to swap some stories and tell us about his come up.
No matter where they plant their flag in the future, you can be confident that the deeply organic feel associated with the steady rise of the Emerald Cup will always be present as Tim and Taylor Blake continue to cultivate this communal celebration for years to come. At Beard Bros. Pharms we highly recommend The Emerald Cup and we can’t wait to see what’s coming next.
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