
Emerald Cup Launches a New Cannabis Categorization System for 2022 Awards
Shopping for products like coffee, wine, chocolate, or cannabis was always confusing. Like so many other consumer goods, connoisseurship and marketing can make the names
Shopping for products like coffee, wine, chocolate, or cannabis was always confusing. Like so many other consumer goods, connoisseurship and marketing can make the names
Living up to its name, the vast majority of the vendors at the Hall of Flowers show were there to push cannabis and cannabis-infused goods. There has been some critique online already about the quality of the buds on display but we found it to be a pretty damn accurate depiction of the legal market as it stands today – some absolute fire in a sea of midgrade, mass produced boof. The fact of the matter is that if they limited the show to only companies providing 5-star weed on the legal market, they could hold it in a walk-in closet. Instead, what we saw were a lot of well-funded startups trying their hardest to keep their heads above water while also trying to appear equal parts authentic and confident. Many of them will figure it out, some will not. . . that’s business.
“Hey man, I know I can grow great organic herb, and that’s great, but so can a lot of people,” admits Dan from Rebel Grown Seeds, “but what I do have is so much passion, and enthusiasm to make it that much more exciting for the consumer and they can believe in the pride and the effort that my community has put in way before I even got there. So companies like The Emerald Cup need to exist because they don’t just support themselves and their families, they support their communities and their neighborhoods and the other farms there and the ideals that have always been there.”
Nikki and Swami’s passion for cannabis has taken them all over the world – putting smoke in the air from India, to Nepal, to Thailand, to Israel, and beyond – but they call the Emerald Triangle their true home and the Emerald Cup their true love.
Beard Bros. Pharms & Beard Bros. Media are proud to announce a joint collab straight from the grassroots of the cannabis culture with our friends at the Emerald Cup – this new media partnership will take both of our brands to a worldwide level with a fresh and authentic perspective currently lacking in counter culture coverage.
PacEx shares a common vision with The Emerald Cup in promoting the value of a natural, organic product created by someone with a tangible craft skill. As we witness massive alcohol and tobacco producers retreat from decades of lucrative production and sprint headfirst toward the cannabis industry, it is reassuring to remember that while Budweiser is struggling, Stone Brewing is not. Preserving the history of cannabis, according to Pacific Expeditors, is the key to its future.
No matter where they plant their flag in the future, you can be confident that the deeply organic feel associated with the steady rise of the Emerald Cup will always be present as Tim and Taylor Blake continue to cultivate this communal celebration for years to come. At Beard Bros. Pharms we highly recommend The Emerald Cup and we can’t wait to see what’s coming next.
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