As the cannabis industry continues to grow across the United States, the importance of strong media coverage and storytelling has never been greater. From journalists and publishers to podcasters, influencers, and content creators, the voices documenting this evolving industry play a critical role in shaping public perception, sharing knowledge, and highlighting innovation.
At NECANN Boston, one of the largest and most influential cannabis conventions in the Northeast, those voices will have a chance to connect directly with the people building the industry during the VIP Media Mixer on April 23rd from 5–7 PM at the Hynes Convention Center.
Media professionals who cover cannabis are encouraged to apply for access to this dedicated networking event.
What Is NECANN Boston?
The New England Cannabis Convention (NECANN) has become a cornerstone event for the cannabis industry on the East Coast. Each year, thousands of industry professionals, entrepreneurs, advocates, investors, and innovators gather to share knowledge, showcase products, and explore the future of the cannabis marketplace.
NECANN events are widely recognized for bringing together the entire cannabis ecosystem, including:
• Cultivators
• Manufacturers
• Retail operators
• Ancillary service providers
• Investors
• Policymakers
• Educators
• Media professionals
Boston has become one of NECANN’s flagship events, drawing attendees from across the country who are interested in the rapidly evolving cannabis markets in Massachusetts and throughout the Northeast.
The convention floor offers a comprehensive look at the cannabis industry, featuring exhibitors, networking opportunities, educational panels, and business development conversations that help shape the future of cannabis.
NECANN Boston 2026 Programming Schedule
The VIP Media Mixer
To highlight the role of media within the cannabis industry, NECANN Boston is hosting a VIP Media Mixer specifically designed for journalists, publishers, influencers, podcasters, and content creators who cover cannabis.
The mixer will take place on:
April 23rd
5:00 PM – 7:00 PM
Hynes Convention Center
Boston, Massachusetts
This event creates a dedicated space where cannabis media professionals can meet and connect with the operators, brands, and innovators attending NECANN Boston. For media members covering cannabis, the mixer offers a chance to build relationships, discover stories, and expand professional networks within the industry.
Who Should Apply?
The NECANN Boston VIP Media Mixer is open to media professionals actively covering the cannabis industry, including:
• Journalists
• Bloggers
• Podcast hosts
• Influencers
• Content creators
• Cannabis publications
• Business and culture reporters
• Independent media platforms
Whether your platform focuses on cannabis policy, culture, business, wellness, advocacy, or product innovation, the mixer provides an opportunity to connect directly with industry leaders and fellow storytellers. Media professionals interested in attending are encouraged to submit an application.
Apply here:
https://form.asana.com/?k=FyEZB7_PzPUV3KjVTcZcPQ&d=1201296811744852
Already Attending NECANN Boston?
If you are already attending NECANN Boston as a VIP Ticket Holder, you are eligible to attend the VIP Media Mixer. This ensures that media voices already participating in the convention have an opportunity to join the networking event as well.
For many attendees, the mixer will serve as an additional opportunity to connect with journalists, creators, and publishers who are covering the cannabis industry.
Why Media Matters
Our space has grown rapidly over the past decade, but accurate and thoughtful media coverage remains essential to its continued progress. Media professionals covering cannabis help educate the public, highlight emerging trends, and bring attention to the entrepreneurs, advocates, and innovators shaping the future of the industry.
Events like NECANN Boston create an environment where those stories can begin. By bringing together media professionals with operators and brands in one room, the VIP Media Mixer helps facilitate the conversations that lead to new collaborations, partnerships, and coverage opportunities.
Kick Off the Weekend Early: Thursday Night Concert with Sesh N Events
Before the doors even open at NECANN, the real ones will already be in motion.
Sesh N Events is setting the tone Thursday night with a live concert experience designed to bring together the culture, the community, and the characters that make this industry what it is.
This isn’t just another pre-party—it’s where business, music, and cannabis collide in a way that actually feels authentic and it is supporting Freedom Grow.
Expect a high-energy atmosphere, curated talent, and a room full of operators, creatives, and decision-makers who understand that relationships don’t start on the expo floor—they start in rooms like this.
If you’re coming into Boston early, don’t waste the night sitting in your hotel room pretending to “rest up.” This is where the weekend really begins.
Secure your spot and get plugged in:
Balance the Chaos: Recovery, Connection & Community at Morning Melt
After a long Thursday night and before the NECANN floor kicks into full gear, Morning Melt isn’t just a nice-to-have—it’s a strategic reset.
Built for the people actually doing the work in this industry, Morning Melt creates a rare pocket of calm before the storm. It’s where conversations are intentional, introductions stick, and ideas get real traction—without music blasting over your shoulder or someone rushing to their next panel.
Whether you were out late the night before or you’re just getting into town, this is your chance to recalibrate with good coffee, real food, and even better company.
Because let’s be honest—some of the most valuable deals, partnerships, and friendships in cannabis don’t happen under fluorescent lights on a convention floor… they happen in rooms like this.
Join the Conversation in Boston
As NECANN Boston prepares to bring together thousands of cannabis professionals at the Hynes Convention Center, the VIP Media Mixer will serve as a gathering point for the voices documenting the industry’s growth. If you cover cannabis and are interested in attending the mixer, now is the time to apply.
For media professionals, creators, and storytellers in the cannabis space, NECANN Boston offers a unique opportunity to connect with the people shaping the industry and to help tell the stories that will define its future.
