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A smiling couple stands on a porch during light rain, with the man wearing a gray 'EAT SLEEP REPEAT' t-shirt and the woman in casual attire. The background features a grassy field and trees, symbolizing a relaxed moment tied to cannabis legalization discussions

Forget Gen Z, Gen X Is Quietly Winning Cannabis Legalization

Beard Bros Media April 30, 2026 4:02 am No Comments

The cannabis industry has a marketing problem. Walk into almost any modern dispensary, and the branding screams youth culture. Neon packaging, influencer endorsements, and aggressive digital campaigns aimed squarely at the 21-to-35 demographic dominate the

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Headquartered in Los Angeles and Sacramento, Beard Bros is a multi-national cannabis brand (MSB), advocacy, consulting firm, and grassroots media magnate. Operating in three business units: Beard Bros Media, Beard Bros Pharms and Beard Bros Consulting, the company leverages the deep legacy cannabis experience of brothers and co-founders Bill and Jeff Levers, while delivering products, media coverage, and consulting services that embrace the ever-evolving legal cannabis industry while upholding a commitment to better the quality of life for cannabis patients and consumers. We leverages our deep legacy cannabis experience at the intersection of the ever-evolving legal and regulated cannabis landscape.

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