High Five: Peter Shafran, The Other

Question 1

What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?

Battling misinformation.

Question 2

Where do you see the most exciting opportunity for growth and innovation in cannabis?

Beverages.

Question 3

What’s one piece of advice you would give to someone looking to break into the cannabis industry?

Be well capitalized.

Question 4

What is the most important thing you have learned from your experiences in the cannabis industry?

That there is a lot more to be done and that could be done.

Question 5

What do you want your legacy to be as it relates to the cannabis industry?

My magazine.

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