NYC five boroughs · January to September 2026
New York City has long been an epicenter for culture, food, fashion and finance, not just for the United States but for the whole world. The Big Apple’s part in the long and winding history of cannabis is both well known and well documented. As for the most recent incarnation of the industry, New York legalized adult-use cannabis in March 2021. The first legal sale took place on December 29, 2022, at Housing Works Cannabis Co. in Manhattan. Less than four years later, competition for shelf space in the five boroughs is fierce.
Getting onto a New York City shelf is hard. Staying there is harder. Hoodie measures how fast a brand sells once it hits the shelf with sales per $1 million of ACV (All Commodity Volume), a metric that adjusts for store size. This means a brand in just 20 high-volume stores can still compete with a brand distributed across 60 stores with varying sales volumes.
Hoodie Analytics ranked the 30 fastest-moving flower brands and the 30 fastest-moving vape brands in NYC from January through September 2026. To qualify, a brand needed an average reach of at least 15% of the market. Clearing that bar is an achievement on its own. Every single brand on these charts is a top performer in a tough market, and the dynamics between them are constantly changing.
How to Read the Charts
Each dot is a brand. Three numbers decide where it lands and how big it is.
Reach (ACV) sets how far right a dot sits. It is the share of the market’s sales that happen in stores carrying the brand, so big, busy stores count more than small, quiet ones.
Sales per $1M sets how high a dot sits. It shows how much of every dollar spent in those stores goes to the brand. Higher means the brand sells faster.
Per SKU sets the size of the dot. It splits that speed across the brand’s products, so a bigger dot means each product pulls more weight.
Which Flower Sells the Fastest in NYC?
Back Home Cannabis Co. leads the city. The Plug Pack, in just 16% of the market, sells more per product than any other flower brand on the chart. LEAL and Untitled keep pace in a tight group near the top alongside FIND and RYTHM.
Dank by Definition has the biggest footprint of any flower brand, stocked across 74% of the market. Revert Cannabis, Rolling Green Cannabis, Grocery Cannabis, 1937 Cannabis and Bouket pair fast sales with 40% reach or more.
The second image zooms in on the crowded corner, where 15 brands run nearly neck and neck, including Nanticoke, The Botanist, Good Green, Dark Heart, Doobie Labs, Electraleaf and Old Pal. With nearly 370 flower brands sold in NYC right now, being a top 30 brand over the first three quarters of 2026 is a monumental feat.
Which Vapes Sell the Fastest in NYC?
Fernway is the fastest-moving brand on either chart, selling about a third faster than the next vape across 69% of the market. New York names fill out the podium: Jaunty takes second with 75% reach, and NYC’s own Hashtag Honey takes third.
Ayrloom has the widest reach of any brand on either chart at 82%, with MFNY close at 79%. STIIIZY, The Bloom Brand, Select, PAX, Mfused and Jetty Extracts fill a dense middle. RYTHM is the only brand in the top 11 of both categories, #5 in flower and #11 in vapes.
The crowded corner holds 15 more, led by Off Hours, Cannabals and Bonanza, with Dime Industries, Ghost., TURN, Muha Meds, Eureka, Bodega Boyz, Sapphire Farms and Brass Knuckles also making the cut.
More than 250 vape brands are sold in the city right now. With that much consumer choice, any brand actively participating in this market is worthy of recognition. The brands on this list are currently performing the best year to date in New York City.
Source: Hoodie Analytics Market Intelligence, NYC five boroughs, January to September 2026.
