Spain becomes the second European country in Tha Dogg House’s global expansion
BARCELONA, Spain, November 13, 2026 — Global icon and entrepreneur Snoop Dogg announces the expansion of Tha Dogg House into Barcelona, Spain. Located at Carrer de Peracamps, 9, the new location marks the third European storefront for the cannabis club concept, following the successful launch of two locations in Amsterdam.
Inspired by Spain’s long-standing cannabis social club culture, Tha Dogg House is designed as a place for members to gather, socialize and enjoy good company. Access is by membership only for adults 18 and over, with no sales to non-members and no consumption outside the club’s premises. Situated outside Barcelona’s main tourist districts, the club aims to become part of the local neighborhood, offering a welcoming space for residents to connect.
While Snoop is synonymous with California, his ties to Europe have deepened over the past couple of years. In 2024, he became a breakout presence at the Paris Olympic Games, earning two Sports Emmys for his work as a special correspondent for NBCUniversal’s coverage where he brought his unmistakable humor and enthusiasm to audiences around the world. He returned to Europe in 2026 for the Milan-Cortina Winter Olympics, again joining NBC’s coverage and serving as an honorary coach for Team USA.
Across entertainment, sports, entrepreneurship and cannabis, Snoop has built a global following rooted in authenticity, accessibility and his ability to bring people together. Tha Dogg House carries that spirit into its physical locations, offering a recognizable expression of Snoop’s world while creating spaces shaped by the communities around them.
“From Paris to Milan to Amsterdam, Europe has shown me nothing but love. Barcelona is a city that knows how to gather, and Tha Dogg House is about bringing neighbors together to relax, share good music and enjoy good company,” said Snoop Dogg.
Product offerings and access will operate in accordance with applicable Spanish and Catalan requirements.
About Tha Dogghouse
Founded by Snoop Dogg, Tha Dogghouse is a global lifestyle and hospitality concept rooted in the culture of music, cannabis and community. More than a place to gather, each location brings the unmistakable spirit of Snoop Dogg’s world to life, creating a welcoming space where music, culture and connection take center stage. Built around a shared appreciation for good music, good company and the culture that brings people together, Tha Dogghouse is expanding its international footprint, with two established locations in Amsterdam and its newest location in Barcelona, Spain, opening in 2026. For more information, follow @thadogghouse.ams and @thadogghouse.bcn.
