Key Takeaways
- MÜV, owned by Verano Holdings, expands its retail presence in Florida, now operating 86 dispensaries.
- MÜV began as AltMed in 2014 and became part of Verano’s portfolio in 2020, enhancing its market presence.
- Recent openings, including MÜV Bradfordville, reflect Verano’s strategy of increasing access to medical cannabis products.
- MÜV provides a variety of cannabis products and offers online menus and in-store collection options for patients.
- Verano reported $218 million in revenue for Q2 2026, indicating strong financial performance alongside its expansion strategy.
FLORIDA, United States — MÜV, the medical cannabis dispensary brand owned by multistate cannabis operator Verano Holdings Corp., continues to expand its retail presence in Florida, strengthening its position in one of the United States’ established medical marijuana markets.
The brand operates as part of Verano’s vertically integrated cannabis business, which encompasses dispensaries, cultivation facilities, processing operations and a portfolio of cannabis products.
According to Verano, MÜV opened its Bradfordville dispensary in the Tallahassee area in July 2026, bringing its Florida retail network to 86 locations. The opening increased Verano’s nationwide dispensary footprint to 163 locations at that time. <Cite refs={[“turn671116search6”]}/>
From Research-Driven Beginnings to a Statewide Brand
MÜV traces its origins to AltMed, a cannabis company founded in 2014. The business developed a reputation for combining cannabis cultivation and product development with a research-focused approach.
Verano acquired AltMed in 2020, bringing MÜV into its expanding portfolio of cannabis brands and retail operations. The acquisition gave the company a stronger presence in Florida’s medical cannabis market and expanded its range of consumer products. <Cite refs={[“turn671116search8″,”turn671116search9”]}/>
Today, MÜV operates primarily as a medical cannabis dispensary brand in Florida, providing registered patients with access to regulated cannabis products and in-store and online ordering services.
New Dispensaries Strengthen Florida Presence
Expansion has remained an important part of MÜV’s strategy.
In March 2026, Verano announced the opening of MÜV Lehigh Acres, its 84th Florida dispensary and 161st location nationwide. The opening reflected continued investment in regional access to medical cannabis products. <Cite refs={[“turn671116search7”]}/>
The subsequent Bradfordville opening in July further expanded the network, demonstrating the company’s continued focus on reaching patients in growing communities.
MÜV dispensaries offer a range of products, including cannabis flower, pre-rolls, edibles, concentrates, extracts and vaporiser products. Product availability varies by location and applicable regulations.
Verano’s Broader Business Strategy
MÜV forms part of Verano’s wider retail and product portfolio, which also includes the Zen Leaf dispensary brand and several cannabis product labels.
In its second-quarter 2026 financial results, released on August 5, Verano reported revenue of approximately US$218 million. The company also reported adjusted EBITDA of US$51 million for the quarter, while announcing continued investment in its retail network and a stock repurchase authorisation. <Cite refs={[“turn671116search2”]}/>
The results provide context for the company’s expansion strategy as it balances new store openings with financial performance and operational investment.
Improving Patient Access
MÜV offers online menus and express in-store collection, while Florida patients can also access virtual and in-person consultations. These services are designed to help registered patients navigate the available products and understand their options.
Customers can find dispensary locations, browse menus and access ordering information through the official website at https://muvfl.com/.
As Florida’s medical cannabis industry continues to develop, MÜV’s expanding retail network positions the brand to serve patients across a wider geographic area.
About MÜV: MÜV is a cannabis dispensary and product brand owned by Verano Holdings Corp. The brand focuses on medical cannabis retail in Florida and forms part of Verano’s broader multistate operations.
Sources: JointCommerce; Verano Holdings Corp. investor announcements; Verano’s official MÜV website.
