What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
Not having a large enough advertising budget to market your company is not going to help your business stand out. At MediaScale Partners we provide your company with funding to grow your digital advertising spend and open new channels.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
Direct to Consumer and e-commerce cannabis businesses are a massive growth and scaling opportunity. Creative advertising, especially on digital channels will help your business stand out from the competition.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
My best piece of advice is to team up with a great agency, like Beard Bros, to help can your name out there on social media channels, while also building a trusted brand that consumers want.
What is the most important thing you have learned from your experiences in the cannabis industry?
I learned about the difficult hurdles of navigating regulations and compliance on channels like Meta, TikTok, Amazon, and Google to digitally advertise your brand.
What do you want your legacy to be as it relates to the cannabis industry?
I want MediaScale Partners to be the trusted media funding partner to cannabis companies to help them grow and scale through profitable digital advertising campaigns.