High Five: Peter Shafran - BEARD BROS PHARMS

What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?

Battling misinformation.

Where do you see the most exciting opportunity for growth and innovation in cannabis?

Beverages.

What’s one piece of advice you would give to someone looking to break into the cannabis industry?

Be well capitalized.

What is the most important thing you have learned from your experiences in the cannabis industry?

That there is a lot more to be done and that could be done.

What do you want your legacy to be as it relates to the cannabis industry?

My magazine.

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