What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
One of the biggest challenges facing the cannabis industry is navigating the complex regulatory landscape while still fostering growth and innovation. At Green Leaf, we’re addressing this by acting as a trusted partner to our clients—helping them stay compliant with ever-evolving payroll, HR, and 401(k) regulations specific to cannabis. We’re also deeply engaged with industry groups and staying ahead of changes, so our clients can focus on growing their businesses confidently.
Employees and employers alike can win with the emerging tax savings opportunities—such as the High-Road Cannabis Tax Credit, payroll tax credits, and state-level deductions—which can help businesses reinvest in their teams and improve cash flow while supporting employee benefits and retention.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
I see incredible potential in using technology to modernize the cannabis workforce and create more equitable, efficient business models. From leveraging HR analytics to improve hiring and retention, to integrating cutting-edge payroll systems that streamline operations, there’s a huge opportunity to bring sophistication and structure to an industry that’s still finding its footing.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Stay humble and adaptable. This industry is unlike any other — it moves fast and it’s constantly evolving. If you approach it with curiosity and a willingness to learn, you’ll find ways to create value and stand out.
What is the most important thing you have learned from your experiences in the cannabis industry?
The importance of relationships. In this business, trust and collaboration are everything. Whether it’s partnering with clients, working with regulators, or supporting employees, you have to build relationships rooted in transparency and integrity
What do you want your legacy to be as it relates to the cannabis industry?
I want to be remembered as someone who helped build the operational backbone of this industry — who didn’t just talk about growth, but delivered the systems and processes that made it sustainable. Ultimately, I hope my work at Green Leaf helps pave the way for cannabis companies to thrive and be recognized as legitimate, forward-thinking businesses.