November 26, 2018

Some wonder how a person can effectively navigate an industry founded on such a deep and rich culture if they have not, and are not, a part of that culture. Others compare it to running a pharmaceutical company saying that you don’t have to eat painkillers in order to sell them. On the other hand, those who readily admit their cannabis use probably benefit from their openness by adding an air of legitimacy and authenticity to their brand through their genuine embrace of the plant.