In the cannabis industry, effective marketing isn’t just about visibility—it’s about compliance, precision, and performance. Traditional digital advertising avenues remain closed or restrictive for cannabis brands, making programmatic advertising an essential strategy for operators looking to scale their reach without violating industry regulations.
That’s where Beard Bros. Pharms Media x Joint Commerce come in. We aren’t just another advertising solution—we are cannabis industry insiders who understand the market’s unique challenges and provide exclusive advantages that no other programmatic service can match. Here are five distinct reasons why cannabis businesses should trust Beard Bros. Pharms Media x Joint Commerce with their programmatic advertising strategy.
Cannabis-Focused Expertise & Regulatory Compliance
Many programmatic advertising platforms attempt to serve a broad range of industries, leading to compliance blind spots when it comes to cannabis marketing. Joint Commerce is built specifically for the cannabis sector, ensuring that:
- All campaigns meet state and federal regulations
- Ads avoid restricted placements and underage exposure
- Marketing strategies align with industry best practices
With Beard Bros. Pharms Media x Joint Commerce, you aren’t just running ads—you’re working with a cannabis-first team that understands how to navigate the complex advertising restrictions that other platforms might overlook.
Exclusive Access to Premium, Cannabis-Compliant Publishers
A major challenge in cannabis marketing is finding high-quality, reputable platforms that will actually accept cannabis-related ads. Unlike mainstream ad networks that blacklist cannabis content, Joint Commerce has built a private inventory marketplace featuring top-tier, cannabis-compliant publishers, including:
- ESPN – Reaching engaged sports fans
- HGTV – Targeting lifestyle and home enthusiasts
- Food Network – Connecting with culinary and wellness-minded consumers
This level of access elevates your brand’s credibility and ensures your ads are placed in premium environments rather than being buried in low-quality, obscure sites.
Unrivaled Audience Targeting Through Advanced Data Integration
Successful marketing in cannabis requires precision targeting, especially since mainstream digital ad platforms (Google, Meta, etc.) prohibit cannabis advertising. Joint Commerce bridges this gap with next-level audience insights by leveraging:
- First-party data – Harnessing behavioral insights from existing cannabis consumers
- Second-party data – Partnering with industry networks to expand your reach
- Third-party data – Using AI-powered lookalike modeling and retargeting
This layered approach allows cannabis brands to attract new customers and re-engage past buyers with hyper-focused advertising, ensuring that every dollar spent delivers maximum impact.
Proprietary Analytics for Data-Driven Decision Making
Most digital ad platforms provide basic engagement metrics, but Joint Commerce takes cannabis ad analytics to the next level with:
- Closed-loop attribution – Identifying how ads influence consumer actions
- Real-time insights – Monitoring campaign performance as it happens
- Customer intelligence dashboards – Breaking down demographics, behaviors, and purchase habits
With Beard Bros. Pharms Media x Joint Commerce, you get deep, data-driven visibility into how your ads perform—allowing for rapid optimization and stronger return on investment (ROI).
Flexibility to Choose Between Self-Service or Managed Campaigns
Every cannabis brand operates differently, which is why Joint Commerce offers both self-service and managed-service models:
- Self-Service: Gives businesses full control over their campaigns, including setup, forecasting, and reporting.
- Managed-Service: Provides a team of media experts to optimize, execute, and monitor campaigns on your behalf.
Whether you want to take the reins or have a dedicated team run your campaigns, our platform adapts to your needs, ensuring a stress-free, results-driven programmatic advertising experience.
Why Beard Bros. Pharms Media x Joint Commerce?
Cannabis advertising isn’t just about running ads—it’s about navigating an industry with tight restrictions, standing out in a crowded marketplace, and ensuring every marketing dollar is spent wisely. Beard Bros. Pharms Media x Joint Commerce give you the tools, expertise, and exclusive access to drive results in ways that no other platform can match.
- Industry-Specific Programmatic Advertising
- Access to Exclusive Cannabis-Friendly Publishers
- AI-Driven Audience Targeting & Retargeting
- Real-Time Analytics for Smarter Campaigns
- Flexible Service Models to Fit Every Business
Ready to transform your cannabis advertising? Click here to book a free consultation with Beard Bros. Pharms Media Services and start scaling your brand today!
