“… And if folks want to check out the website while we’re talking, it’s humcannabis.com, H-U-M-C-A-N-N-A-B-I-S.com” – Matt Kurth
And you most certainly want to! Next-level moves are discussed; relevant to #cannabisfarmers, event and tour operators, #dispensary owners, and users alike (in the US and worldwide).
This brand new #LiveSeries #B2BCannabisTravelShow is called Travel Tuesday, and is hosted by an expert and authority in cannabis travel and tourism, Brian Applegarth – founder of Applegarth Strategies, and Cannabis Travel Association International.
US-based and US-focused growers (of indoor and outdoor flower), #cannabisfarmers, and cannabis-market investors will benefit from the industry news and opinions about technology developments i.e. cannabis search engines and artificial intelligence.
In Travel Tuesday Episode 1, Brian talks #cannabistravel and tourism, sustainable growing, and the beloved terpenes, with special guest, pioneer Matt Kurth – he comes prepared with buckets of green and gold: specific information about cannabis, and the pipeline and players in Humboldt county, California.
#CannabisTravel Experiences: Having Marketable Service Offerings at the Destinations
BA: Thank you all for being here: [the] Beard Bros Media Live podcast on #LinkedIn … Our goal with Travel Tuesday is to celebrate the innovative frontier of cannabis tourism and travel around the world and shine a spotlight on those doing really interesting things; celebrate [them and] that that’s happening. Our guest today is Matt Kurth with Humboldt Cannabis Tours.
Tell us a little bit about Humboldt Cannabis Tours today, the different tours that you offer people in Humboldt County, anything new coming up to be excited about?
MK: We offer 10 different tours: a lot of choices for different kinds of experiences. The shortest, most popular one is the Half Day Tour: we visit one farm and one dispensary, [a total of] four hours and it costs $1.50 per person right now. On the weekend, a lot of people want to do a longer experience – the Redwoods [State Park] and other amazing things we have. A Full Day [Tour] is two farms and a dispensary, and we have lunch in the Redwoods. We also offer a weed and wine tour [with a] wine tasting in the afternoon. That one includes lunch also.
There’s a bunch of different ones we offer, [like all-inclusive tours that] include hotel and meals, … [with] other cool experiences built in; cannabis yoga, sound baths, an oyster bake, and we have local indigenous people come and give us the context [educate us on history] of Indigenous people in the area. We do a homesteading ‘skill share’ at Sol Spirit Farm [Trinity County, CA] where they show how their composting toilet system works, how they make their own power, raise their own meat, all on the cannabis farm.
#CannabisTours Enhance Consumer Experiences
BA: Amazing. I mean, talk about really connecting that consumer to the farm that they purchase [from], right? We see this in wine – to meet the winemaker. And once you have that emotional connection and that becomes part of your life experience stamp, then you have a direct connection to the place of source and the farmer that’s farming your pot and how they’re growing it, and where. That relationship with that product is more enhanced. You know, and especially with a product like cannabis, that’s so intelligent and nuanced.
MK: Customers also want a deeper relationship and the farmer wants a deeper relationship. So, it’s not just my mission. Hopefully it’s also the farmer’s mission. The tourists need me. I need the tourists and the farmer. The farmer needs us. We are in this synergistic relationship.
Deepen Relationships and Strengthen Partnerships with Cannabis Farmers and Cannabis Users
BA: Let’s talk about partnerships for a second … … Talk a little bit about how you have approached your partners, what ones have worked well, so people can understand this a little bit more.
MK: First of all, how I kind of got all the folks that I visit, is the old fashioned [way]: relationship building, network building, make a bunch of cold calls, invite a lot of people to coffee, have friends introduce me to people, try to speak on panels, networking events and stuff like that specifically for cannabis.
My core value for the company and myself, to be honest, is like what I’m trying to do, like my mission or whatever, is to deepen people’s relationship with the plant and the people who grow it. And I think what springs out of that is business. The relationship comes before the purchasing. And then, the deeper that relationship gets, the more – frankly – money people are willing to spend, you know? I think if we focus on deepening relationships instead of [solely] increasing profits, the profits will come from those deeper relationships. And that’s kind of my business philosophy.
*The above article pertains to one discussion point from Travel Tuesday, a multi-faceted episode. For other articles that feature more relevant and must-read discussions from this specific episode, click here. For more episodes, past and upcoming, subscribe to our Beard Bros Network Media Live Series YouTube Playlist. New to this B2B live series? Read more here.
