This week on Travel Tuesday (Episode 3), host Brian Applegarth dives into the rich world of cannabis tourism with two leaders in the industry, Jim Roberts and Brian Atkinson, co-owners of the Madrone’s Bohemian Chemist and Sugar Hill Farms. Located in Anderson Valley, part of the famous Emerald Triangle, the Madrone’s is a pioneering destination in cannabis tourism, offering guests a unique blend of cannabis and wine culture.
A Destination of Blended Experiences
When asked what visitors can expect at the Madrone’s, Roberts explained that the property combines luxury accommodations, vineyards, and cannabis dispensaries. Nestled among renowned wineries, the enclave provides a seamless experience for visitors to explore both wine tasting and high-quality cannabis products within the same space. “We’re trying to elevate cannabis to the level of wine,” said Roberts, describing their goal of creating a harmonious experience where guests can enjoy both products freely.
The Roots of Sugar Hill Farms
Roberts and Atkinson also shared the history of Sugar Hill Farms, the cultivation site for their cannabis. Named in homage to Roberts’ mother, nicknamed “Sugar,” the farm reflects her pioneering spirit in growing cannabis for medicinal purposes. Today, the farm specializes in preserving heirloom and landrace strains, ensuring these unique genetics remain available to future generations. As Roberts puts it, “We think they have very special effects and properties that are irreplaceable.”
Commitment to Legacy and Sustainability
Madrone’s emphasizes sustainability and traditional cultivation practices that distinguish their operation from larger corporate cannabis farms. With a Mediterranean climate, Anderson Valley’s terroir provides ideal growing conditions for sun-grown cannabis, which Roberts meticulously tends. He explained, “Our focus is on staggered harvests and long curing times. It may take three to four weeks to harvest a single plant, but it ensures quality.”
Their farm avoids synthetic pesticides, instead employing natural solutions like ladybugs for pest control, and uses compost derived from local vegetation. Roberts credits their composting and terroir with contributing to the unique terpene profiles of their cannabis strains, which are preserved in jars packed with argon to maintain freshness year-round.
Supporting Local Farmers in a Changing Industry
In the face of industry challenges, including an influx of corporate farms, Roberts and Atkinson are dedicated to championing small cannabis farmers. “We want to lift up our own brand as well as our neighbors who represent the spirit of this industry,” said Roberts. Their hope is that as cannabis tourism grows, it will continue to honor the local roots and legacy cultivators who built the Emerald Triangle’s reputation.
Craft, Care, and a Community Focus
At Madrone’s, every step of the process is done by hand—from planting to rolling pre-rolls. Even their inn’s housekeepers contribute by hand-rolling joints, infusing each product with care. As they continue to advocate for craft cannabis, Madrone’s stands as a testament to the artistry, dedication, and deep community ties that define Mendocino’s cannabis culture. For travelers looking to experience California’s finest cannabis tourism, Madrone’s offers a window into a world where heritage, hospitality, and holistic practices meet.
For more of the discussion, watch the full episode here.
*The above article pertains to one discussion point from Travel Tuesday, a multi-faceted episode. Subscribe to our Beard Bros Network Media Live Series YouTube Channel. New to this B2B live series? Read more here.
