In the heart of the cannabis revolution, the Baked crew is emerging as a formidable force, redefining how we experience cannabis through vibrant and immersive events. Recently featured on the latest Cannabis Pros and Marketing Masters episode, the team comprising industry veterans Steve and Matt shared their journey and passion for creating unforgettable experiences in the cannabis space. From their inception, focused on infused dinners, Baked has quickly escalated their events into epic gatherings like the renowned “Terp Basel,” which took advantage of Miami’s bustling Art Basel atmosphere to spotlight cannabis culture.
Both Steve and Matt described how their collaboration with influential brands laid the groundwork for their impressive rise. Their approach combines a love for cannabis, a commitment to community, and a keen understanding of experiential marketing. “Baked is a small group of cannabis connoisseurs and industry veterans who have pooled our networks and talents to create an experiential marketing company that uses events as our primary platform,” explained Steve. Their innovative ideas have transformed casual gatherings into massive celebrations, seamlessly blending cannabis with art, music, fashion, and comedy.
The commitment to authenticity in marketing is a cornerstone of Baked’s philosophy. Steve emphasized the importance of collaboration over competition, highlighting their relationships with well-respected names in the industry. “We want to create a hub for the global cannabis culture,” he shared, showcasing the significance of legacy names who have shaped the industry. Their events not only spotlight quality cannabis products but also provide a stage for lesser-known but pivotal figures in the industry to share their stories and innovations.
As the cannabis landscape continues to evolve, Baked’s strategic vision is poised to capitalize on emerging markets, including South America, where cannabis events are gaining traction. Creating platforms that connect cannabis culture with broader societal themes is essential to bridging gaps between industries and communities. “We’re not just cannabis events; we’re creating community spaces for people who love good food, good art, and good vibes,” said Matt. Their focus on inclusivity and engagement ensures that their events capture diverse audiences while fostering conversations about the plant’s place in society.
Looking forward, Baked plans to expand their reach, organizing exciting events not only in the United States but internationally, with endeavors in Germany and Colombia on the horizon. Their approach is clear: integrate cannabis into mainstream culture while respecting its roots. As Matt succinctly put it, “It’s about doing good by the people and the plant.” By championing genuine connections and meaningful collaborations, the Baked crew is not just hosting events; they are paving the way for a vibrant and sustainable cannabis community.
For those interested in joining the Baked movement or exploring opportunities, you can follow them on Instagram at @TerpBasel or visit their website at CertifiedBaked.com to keep up with their dynamic offerings and events. With their commitment to elevating the cannabis experience, the Baked team is undoubtedly one to watch in the ever-evolving landscape of cannabis culture.
