The latest episode of Some Guys Talking on the Beard Bros Media Network delivers a compelling, introspective conversation with Jeff Levers, co-founder of Beard Bros and a pioneer in the cannabis industry. Hosted by Brian Holler and Aaron Washington, the episode dives into Jeff’s winding path from a sports journalism hopeful to an industry leader in cannabis advocacy and media.
Levers recounts his early aspirations, revealing how a love for sports led him to dream of covering the NFL or NBA for major publications. “I was always a huge sports fan,” he shares. “In high school, I thought I’d be a sports columnist for Sports Illustrated.” His career path began promisingly, with freelance reporting roles and a minor in advertising from the University of Florida.
However, a failed drug test during the hiring process at a Florida newspaper abruptly derailed his ambitions. “Cannabis cost me that opportunity,” Levers explains, reflecting on the stigmas surrounding cannabis in the early 2000s.
Despite the setback, Levers’ story is one of resilience. He pivoted into other areas of sports, including real-time golf scoring for the LPGA, but his passion for cannabis ultimately redirected his career. From navigating social anxieties to breaking down stigmas, Levers credits cannabis for shaping his personal and professional journey. “It allowed me to manage competitive and social pressures, especially growing up in the highly judgmental environment of the Bible Belt.”
The conversation takes a deep dive into the societal contrasts between alcohol and cannabis, with Levers and the hosts challenging prevailing cultural norms. “Alcohol tends to bring out negative behaviors, while cannabis often fosters positivity,” Levers argues. Both he and Washington praise cannabis for its ability to help users navigate their inner worlds with clarity.
Levers also reflects on the challenges and rewards of being a public advocate for cannabis. “Placing my face on the Beard Bros logo was a commitment to authenticity and transparency,” he shares. “Cannabis is more than a business—it’s a tool for connection, self-discovery, and societal change.”
This candid and inspiring episode of Some Guys Talking not only highlights Jeff Levers’ unique story but also continues the Beard Bros Media Network’s mission to normalize cannabis use and foster open dialogue. Catch the full episode now for more discussion points.
*The above article pertains to one discussion point from Some Guys Talking, a multi-faceted episode. Subscribe to our Beard Bros Network Media Live Series YouTube Channel. New to this B2B live series? Read more here.
