Exciting Announcement!
Beard Bros Pharms is thrilled to welcome Bill White as our new Director of Strategy! With over two decades of experience in business development, sales, and strategy across the Tech, Medical Device, and Cannabis industries, Bill is set to elevate our media and event offerings to unprecedented levels.
Bill’s journey in the cannabis industry began in 2017 when he joined Elite California. His extensive network and expertise in sales, recruitment, and product launches quickly made him a key player in the field. His passion for cannabis led him to co-found Immersia, a media and event production company dedicated to normalizing cannabis in the music festival and concert scene. Through Immersia, Bill curated cannabis vendor villages at major festivals, including BottleRock, Smoker’s Club, and Cali Vibes Reggae Fest.
Currently, Bill is the Director of Business Development at Xylem Robotics, where he helps cannabis companies scale production, reduce manufacturing costs, and achieve rapid growth. An advocate for the cannabis community since the 8th grade, Bill is excited to join the Beard Bros team, fulfilling a long-held aspiration to support and promote cannabis culture.
Join us in welcoming Bill to the Beard Bros Pharms family!
About Bill White
Bill White is a seasoned professional with over two decades of experience in business development, sales, and strategy across the Tech, Medical Device, and Cannabis industries. Beginning his career at BearingPoint Consulting during the dotcom era, Bill later transitioned to the surgical device industry, collaborating with industry giants like Karl Storz, Medtronic, Olympus, and Stryker.
In 2017, Bill ventured into the cannabis sector, joining Elite California, where he quickly built a vast network through sales, recruitment, and product launches. His work led him to join the co-founders of Immersia, a media and event production company, with the mission to normalize cannabis in the music festival/concert setting. He leveraged his network in the industry to help Immersia curate cannabis vendor villages at major festivals, including BottleRock, Smoker’s Club, and Cali Vibes Reggae Fest.
Currently, Bill serves as the Director of Business Development at Xylem Robotics, where he focuses on helping cannabis companies scale production, reduce manufacturing costs, and achieve rapid growth. Additionally, he consults with major cannabis companies across the U.S. An advocate for the cannabis community (since the 8th grade!), Bill is joining forces with the Beard Bros team, fulfilling a long-held aspiration to support and promote cannabis culture.
