Think less tradeshow, more a merging of minds and next-level networking, and you’re darn near describing the upcoming Benzinga Cannabis Market Spotlight: California event scheduled to take place one day only on Tuesday, November 12th, 2024 at the iconic House of Blues in Anaheim, CA. Basically taking place in the Beard Bros backyard, you know we’ll be pulling up to see the who’s who of what comes next!
After selling out a similar event in LA back in February of this year, Benzinga is bringing the show back to SoCal for another Cannabis Market Spotlight, a networking-heavy format rich with opportunity for savvy brands, investors, retailers, and other industry leaders.
Sure to pack the House of Blues in Anahiem with some of the brightest minds in the biz, we are looking forward to getting an overall vibe check compared to the Benzinga event we just experienced in Chicago.
Both existing and emerging markets often face the same challenges and potential pitfalls, and Jah knows that the Cali cannabis market has played the role of punching bag for regulators since the passage of Prop64, but markets evolve and the farmers, manufacturers, retailers, and investors who can evolve with their market are the ones who will persevere.
Navigating these often painful evolutionary stages is what these Benzinga Cannabis Market Spotlight events are focused on. The crowdsourcing of relationship building and strategy sharing that occurs at these face-to-face gatherings – which are designed and planned to optimize such networking – is brilliantly pulled off by the crew at Benzinga, which is why unclaimed tickets can be hard to come by!
Those tickets are on sale right now for brands, retailers, dispensaries, manufacturers, and processors, but the price has been slashed and they do move fast! If you are an accredited or institutional investor, there are free passes available.
In addition to mini-mixers in the form of networking breakfast, lunch, and a cocktail hour, attendees will find a tastefully curated blend of exhibitors, as well as a day full of compelling speaker panels with a full spectrum of thought leaders.
This begins with an opening “fireside” chat with Nicole Elliott, Director of the California Department of Cannabis Control. Throughout the day, though, look for lots of friends of Beard Bros Pharms to take the mic to offer their unique insights.
Right off the bat you have a panel titled Califonia Cannabis As A Global Brand: The Economics Of West Coast Power, powered in part by Jocelyn Sheltraw, co-founder and CEO of Budist. We also look forward to hearing from Rachel Wright of Verdant Strategies, Chelsea Kossower of Puffco, Nichole West from Happy Fruit, Catherine Sidman from the Good Life Gang, Brian Applegarth of Applegarth Strategies, and so many more.
Some other topics that will be discussed include:
- Is Your Cannabis Brand Missing Out on Tech-driven Revenue Growth?
- Sourcing Smart: California THC or Interstate Hemp? How Investors Can Maximize Scale and Refine Their Craft
- Infused, Donut Hole, Whatever: What’s Driving The Constant Need For Innovation?
- How To Leverage Celebrity Brand for Mutual Sales & Marketing Lift
- Consumer Segments: Cannasseurs, Wellness Buffs, Newbies: Where’s The Money for Retailers?
… and more!
Here at Beard Bros Pharms, we are proud to promote the Benzinga Cannabis Market Spotlight as an official media sponsor. We have the utmost respect for how they cover cannabis in the media, and how they have parlayed that into incredibly relevant event production from coast to coast.
To learn more or to get involved, visit https://cannabismarketspotlight.com/california/anaheim-november-12/
