Brazil’s premier event for medical cannabis is entering a new phase. After four successful editions, the Medical Cannabis Fair is rebranding to the Cannabis Fair. This change reflects the rapid maturation of the market. Moreover, the event’s expanded scope now covers the entire cannabis production chain. It ranges from health and scientific research to industrial hemp and agribusiness.
The transformation signals a pivotal moment for the cannabis industry in Brazil and Latin America. As the sector grows, the fair is evolving to meet the demands of a more diverse audience. It creates a comprehensive platform for business, knowledge, and innovation.
The Evolution from Medical to Comprehensive
The decision to rename the event to Cannabis Fair was announced after the 4th edition. It saw a record attendance of 4,671 unique visitors, reports sechat. This crowd included doctors, researchers, entrepreneurs, and government officials from Brazil and 14 other countries. This highlighted the event’s international significance.
The attendees were a mix of professionals from the healthcare sector (68.4%) and the business sector (31.5%). This demonstrated the increasing integration of science and commerce. The organizers recognized that the conversation around cannabis had moved beyond just medicine. The name change to Cannabis Fair acknowledges this shift. It creates a more inclusive and representative space for the entire industry.
According to the event organizers, “This evolution reflects what is happening in the market itself. Cannabis Fair is born to encompass all fronts of the cannabis chain and create a more comprehensive business and knowledge environment.”
What to Expect at the Next Brazil Cannabis Fair
The 5th edition of the Cannabis Fair is already set to be bigger and more ambitious than ever before. It will take place from May 21 to 23, 2026, at the Transamerica Expo Center in São Paulo. This larger venue is a testament to the event’s growth. It aims to gather a wider range of solutions and innovations.
Expanded Exhibition Sectors
The fair will now feature several new, major exhibition sectors to represent the full spectrum of the cannabis industry. These sectors include:
- Cultivation: Showcasing the latest in agricultural technology and growing techniques.
- Extraction and Processing: Featuring innovations in creating extracts and concentrates.
- Packaging: Highlighting solutions for product packaging and branding.
- Services: Including logistics, financial services, and legal consulting.
- Products: A wide range of finished goods from medicine and cosmetics to nutrition.
- Distribution Channels: Connecting producers with retailers and distributors.
With over 80 national and international booths expected, attendees will have the opportunity to explore a diverse array of products and services. These are shaping the future of cannabis.
Sechat Talks: Bridging Knowledge and Practice
A key feature of the rebranded fair is Sechat Talks, an interactive space dedicated to sharing information and fostering dialogue. Curated by the journalism team at Sechat and the scientific committee of the Brazilian Medicinal Cannabis Congress (CBCM), these sessions offer dynamic presentations. They cover the latest research, market trends, and industry innovations.
The talks are designed to be accessible, using clear language to connect science, business, and the public. A major advantage is that all sessions are live-streamed on YouTube and made available on-demand. This initiative democratizes access to crucial information about cannabis in Brazil and beyond. It reinforces the fair’s role as a promoter of qualified dialogue and development within the sector.
A Strategic Hub for a Growing Market
The new and improved Cannabis Fair aims to be more than just a trade show; it’s a strategic ecosystem for innovation and opportunity. By running alongside the Brazilian Medicinal Cannabis Congress, the event fosters critical connections. These include health professionals, companies, investors, and public institutions.
This integrated approach helps strengthen partnerships. It encourages the sustainable and responsible growth of the entire cannabis production chain. As Brazil’s regulatory landscape for cannabis continues to evolve, events like the Cannabis Fair play a crucial role. They educate the public, promote best practices, and drive the industry forward.
Mark Your Calendar for the Next Edition
The Brazil Cannabis Fair is poised to become the most important gathering for the cannabis industry in Latin America. It offers a unique opportunity to network with key players, discover cutting-edge innovations, and gain valuable insights into a rapidly expanding market. Whether you’re a healthcare professional, an entrepreneur, an investor, or simply curious about the future of cannabis, this is an event you won’t want to miss.
For more information about the 2026 edition, including registration details and exhibitor opportunities, you can visit the official website at www.cannabisfair.com.br.
