Cannabis retail thrives at the crossroads of consumer convenience and innovation. Today’s cannabis consumers don’t have patience for extended browsing or dead ends. They want streamlined purchasing powered by trust, efficiency, and seamless functionality. If your brand stumbles on that road, you’re not just inconveniencing customers—you’re losing them.

Imagine spotting a product that makes cannabis consumers’ mouths water on Instagram. You hit the website, eager to make a purchase, only to find zero options for instant buying. No local dispensary menus, no quick access, no finish line to this shopping sprint. It’s a pothole in what should have been a smooth road to purchase for the savvy consumer.

Enter the new era of cannabis shopping, one inspired by marketplace giants like Amazon and Uber Eats. Today’s cannabis consumers expect that same speed, convenience, and reliability—but with your cannabis products. If you don’t rise to meet these standards, rest assured that someone else will.

It’s this evolving consumer standard that led to the creation of the Beard Bros Media and JointCommerce, a merger conceived to not only attract traffic but to convert curiosity into action. Cannabis consumers will appreciate the seamless transition from interest to purchase.

Revolutionizing Conversion for Cannabis

JointCommerce has engineered a solution that turns browsing into buying via its Conversion-First Store Locator. Here’s what sets it apart for cannabis consumers.

Brands are discovered on the geo-targeted JointCommerce Marketplace. When shoppers click on a product, they’re transported instantly to its corresponding live dispensary menu. From there, they can add items to their cart and select pickup or delivery, depending on availability. It’s intuitive, compliant, and most importantly, immediate.

What really distinguishes this system isn’t just its framework but its flexibility. JointCommerce offers businesses the chance to have their own branded store locators embedded directly into their websites. No expensive development work. No tech-related migraines. Just an efficient, plug-and-play solution that operates like clockwork.

Why “Buy Now” Is No Longer a Luxury

The absence of quick purchasing options on your brand’s website sends the wrong message—that the consumer’s time doesn’t matter, especially for modern cannabis consumers. And in the cannabis industry circa 2025, that’s a dealbreaker.

Need proof? Here’s what the data says:

• Over 70% of online shoppers want a “buy now, pick up later” option.
  
  
• More than half of cannabis consumers scout brands online before making a purchase.
  
  
• The vast majority of websites lack functional links to up-to-date dispensary menus, causing customers to abandon the user flow altogether.

What happens when this flow is interrupted? Brand leakage. Your shoppers get frustrated, leave your website, and wind up purchasing from a competitor instead. That’s a surefire way to lose both engagement and loyalty.

But Beard Bros Media and JointCommerce have the solution. Their ecosystem plugs the holes in your digital sales funnel, ensuring that the path between discovery and purchase stays uninterrupted for cannabis consumers.

Seamless Store Locators Without the Hassle

Say goodbye to outdated “Where to Buy” pages compiling static PDF files of distributor locations. The JointCommerce Store Locator is dynamic, automated, and tailored to make conversions easy for cannabis consumers.

It maps out local dispensaries by ZIP code, sends customers directly to live menus for accurate inventory, and integrates seamlessly with your paid ad campaigns. And don’t worry about the technical logistics. If you’re running ads through JointCommerce, your store locator comes pre-built and hosted for free.

Hyper-Targeted Campaigns That Deliver Results

Have a fresh cannabis product like a highly potent RSO blend to advertise in Sacramento? JointCommerce enables you to target verified cannabis consumers in that area through geo-specific campaigns. Ads are seamlessly displayed on the JointCommerce marketplace or via private, compliant ad networks, guaranteeing consumer trust.

Best of all, every campaign click leads cannabis consumers directly to your product’s live menu at a local dispensary. No guesswork, no extra effort, just straightforward buying at the moment of interest. This isn’t “awareness for awareness’ sake”—these are campaigns designed specifically to close the loop between attention and action.

Comprehensive Analytics for Measurable ROI

Real-time tracking is baked into every JointCommerce solution. You’ll have immediate access to data that tells the entire story of your campaign. From impressions to clicks, from purchase locations to average order value (AOV)—nothing is left in the dark.

Want to see how well your product performed? Check out detailed insights into metrics like cost per acquisition (CPA) and return on ad spend (ROAS). With JointCommerce, you’re not just running ads; you’re building actionable intelligence to refine future strategies.

Paving the Way for Frictionless Cannabis Retail

Today’s cannabis consumer doesn’t have time to dig through dense websites or wait on outdated response systems. They’re savvy, they’re quick, and they crave seamless purchasing experiences. And brands unwilling to meet these demands will find themselves left behind.

But with Beard Bros Media and JointCommerce, the tools for excellence are already in your hands. From branded store locators and integrated campaigns to closed-loop ROI tracking, our solutions help brands stand out where it matters most—in the consumer’s pocket.