Welcome to Travel Tuesday, a segment of the Beard Bros Media Network where culture meets industry. Hosted by Brian Applegarth, this episode shines a spotlight on the burgeoning world of cannabis tourism, featuring key insights from leaders shaping Canada’s innovative industry.
Introducing the Canadian Cannabis Tourism Alliance (CCTA)
This episode features Walid Farah, founding board member and president of the CCTA, and Reverend Kelly, founder of KGL Network and director of events for the alliance. Together, they discuss the growth of cannabis tourism in Canada and beyond, highlighting the alliance’s efforts to shape industry standards, advocate for regulatory change, and foster global connections.
Kelly’s Journey Into Cannabis Tourism
Kelly shares her unexpected entry into cannabis tourism, recounting how her initial cannabis lounge in Ontario sparked her interest in the broader tourism possibilities. She emphasizes that providing memorable cannabis experiences is a powerful tool to destigmatize the plant and introduce mainstream society to its benefits. Her cannabis lounge, Kelly’s Green Lounge, operated for two and a half years before evolving into larger-scale cannabis tourism events and research initiatives through the KGL Network and the CCTA.
Farah’s Path to Cannabis Advocacy
Farah details his two-decade-long career in cannabis, starting in the legacy market before transitioning into the legal sector with the opening of Toronto’s Youngsterdam Lounge. He highlights his role in advancing cannabis tourism policies and the founding of the CCTA, which now actively engages with policymakers across Canada and internationally. Waleed underscores that cannabis tourism offers unique opportunities to showcase the country’s high-quality, federally regulated product and innovative experiences like cannabis festivals and educational events.
Advocacy, Education, and International Expansion
The CCTA has made significant strides in policy advocacy, engaging with federal and local government officials to promote safe, legal cannabis tourism. Their efforts include proposing regulations for on-site sales at events, implementing QR codes at airports for traveler safety, and supporting cannabis festivals like the annual four-twenty celebration in Niagara Falls.
The alliance’s international reach is expanding, with members from South Africa, Scotland, and other countries. Kelly explains that the alliance works to connect regional policies and share best practices globally, all while pushing for the recognition of cannabis as a mainstream travel and lifestyle experience.
Upcoming Events and Initiatives
Looking ahead, the CCTA is preparing for its flagship Cannabis Tourism Summit on World Tourism Day, September 27th. The four-hour virtual conference will feature global pioneers, policymakers, and industry experts discussing innovations, safety standards, and the future of cannabis travel.
Kelly also announces the inaugural Cannabis Tourism Awards, set to recognize outstanding operators worldwide, with plans for an in-person ceremony next year aligned with World Cannabis Tourism Day.
The Future of Cannabis Tourism in Canada and Beyond
The leaders emphasize that cannabis tourism is poised for exponential growth, driven by high-quality products, innovative experiences, and evolving regulations. Waleed notes that Canada’s strict standards and natural beauty position it as a premier destination for cannabis travelers seeking safe, memorable experiences.
Kelly highlights the potential for cannabis-themed weddings, spa treatments, golf outings, and other lifestyle events. She envisions Canada becoming a global leader in cannabis travel, offering unique attractions like cannabis festivals, culinary tours, and indigenous cultural experiences.
Get Involved and Stay Connected
To learn more about the CCTA, membership opportunities, or upcoming events, visit CanadianCannabisTourism.com or follow them on LinkedIn. Membership costs $250 annually and provides access to exclusive insights, voting rights, and industry events.
Canada is Ready to Welcome the Cannabis World
As the cannabis industry matures, tourism remains a key growth driver. The Canadian Cannabis Tourism Alliance is at the forefront, leading efforts to create a safe, vibrant, and globally recognized cannabis travel experience. With ongoing advocacy, innovative events, and international collaborations, the future of cannabis tourism looks bright—Canada is ready to welcome the world.
