In an era where travel and lifestyle experiences are increasingly intertwined with cultural identity, the cannabis industry is carving out its own vibrant space within the tourism landscape. On this week’s episode of Travel Tuesday, Beard Bros Media’s trusted travel podcast, industry veteran and innovator Ali Fakhri, founder and CEO of EventHi, shed light on how cannabis-centric events are shaping the future of travel, hospitality, and cultural engagement.
Bridging Tech, Culture, and Cannabis
Fakhri’s journey into the industry began around 2014, when he recognized the power of events as gateways to understanding cannabis culture. From networking at expos to engaging with farmers and growers, he saw firsthand how experiential gatherings could demystify and normalize cannabis use. Frustrated by platform restrictions that hindered event growth, he co-founded EventHi in 2018— a specialized, compliant platform designed to empower cannabis and hemp events across the U.S.
“Events are a crucial way for people to experience the plant and its culture,” Fakhri explained. “They’re immersive, educational, and connect like-minded individuals. That’s why we built EventHIGH—to give the industry a platform that respects regulations and supports growth.”
Events as a Cultural Gateway
With over 14,000 events hosted on the platform, ranging from infused dinners to ganja yoga, Fakhri emphasizes how these gatherings serve as immersive portals into cannabis culture. Attendees often discover new strains, learn about cultivation, and participate in wellness practices, all while breaking down societal stigmas.
“Going to an event allows you to see that cannabis is just another part of normal life,” he noted. “People are enjoying themselves openly—no shame, no embarrassment—and learning in the process.”
Travel and Tourism: A Growing Sector
Fakhri underscores the vital role cannabis events play in destination travel. Many enthusiasts travel hundreds of miles—sometimes across state lines—to attend festivals, conferences, and experiential lounges. These trips contribute significantly to local economies through hotel stays, dining, transportation, and retail.
“Travelers are seeking experiences that go beyond just visiting a dispensary,” he said. “They want to participate in local cannabis culture—whether that’s a farmer’s market, a workshop, or a lounge event. It’s a powerful driver for tourism.”
He also highlights the economic multiplier effect: according to data from Whitney Economics, for every dollar spent in a cannabis shop, nearly three additional dollars circulate through arts, culture, and hospitality sectors.
Destinations Reflecting Local Identity
Fakhri advocates for destinations to develop cannabis programming that authentically reflects local culture. For example, he points to farmer’s markets and community-led events that showcase regional growers and brands, fostering community vitality and supporting local economies.
“Local flavor and identity are what make these events special,” he explained. “They shouldn’t be cookie-cutter; instead, they should celebrate regional cannabis heritage.”
Evolving Regulations and Opportunities
Looking ahead, Fakhri emphasizes the importance of regulatory evolution—particularly around lounges and smaller events. In places like Amsterdam, relaxed policies allow consumers to enjoy cannabis freely in dedicated spaces, boosting tourism and local revenue.
“Regulations need to catch up to the market,” he said. “Allowing lounges and smaller events to operate without fear of shutdown can unlock enormous economic potential.”
He notes a trend toward ticketed experiences within lounges, such as comedy shows, movie nights, and micro-events that extend visitor stays and increase spending. These experiences are reshaping the traditional consumption model into one focused on entertainment and community.
The Medical and Wellness Frontier
Since cannabis was rescheduled to Schedule III in the U.S. in 2023, Fakhri reports a noticeable uptick in medical and wellness-focused events. This shift is opening new avenues for health tourism, doctor training, and therapeutic retreats—further integrating cannabis into mainstream healthcare and travel.
“Medical recognition is a huge win,” he said. “It’s paving the way for more retreats, healing sessions, and educational programs that highlight cannabis as a health tool.”
A Bright Future for Cannabis Travel
Fakhri remains optimistic about the future, envisioning a landscape where cannabis experiences are seamlessly woven into destination branding and tourism strategies. He advocates for investment in lounges, local events, and policies that support responsible, authentic cultural exchanges.
“Cannabis tourism is just getting started,” he concluded. “With the right regulations and innovative programming, destinations can attract a new wave of curious travelers, boost local economies, and celebrate their unique cultural identities.”
