In the latest episode of Travel Tuesday, hosted by Brian Applegarth of Beard Bros Media, the vibrant intersection of cannabis culture and tourism was explored in an insightful interview with Johnny Casali, founder of Huckleberry Hill Farms. Known for pioneering the cannabis tourism model, Casali’s farm represents a cultural landmark in Southern Humboldt, a region revered for its craft cannabis heritage. The conversation delved into Casali’s journey—from the heartwarming origins of his cannabis cultivation, a practice he embraced as a family tradition, to his vision of using tourism to preserve the legacy of small farmers and their unique contributions to the cannabis industry.
Brian Applegarth set the stage by highlighting the increasingly diverse landscape of cannabis tourism, noting its dimension across medical, wellness, and leisure travel. Casali’s response underscored the impact of cannabis cultivation not only as a commercial venture but as a means of storytelling and community connection. He recounted poignant moments during farm tours when visitors revealed how cannabis had aided in their healing journeys, emphasizing the profound human connections fostered through these interactions.
As Casali articulated the importance of Humboldt’s cannabis genetics—referred to as the “Amazon of genetics”—the discussion transitioned to an exciting prospect: the establishment of experiential events linked to wellness and personal healing. Casali shared his dream of providing visitors the unique opportunity to grow their own cannabis plants, creating a deeply personal relationship with the plants and the land.
Highlighting the challenges faced by small farmers in an oversaturated market, Casali illuminated the vital role of tourism as a means of survival and growth. The discussion underscored how cannabis tourism can educate visitors about Humboldt’s unique culture and community. Applegarth and Casali also touched on the significance of knowing one’s farmer—a concept rooted in the transparency and trust that characterizes cannabis agriculture.
The conversation closed with Casali’s call to action, inviting prospective visitors to experience the warmth of Southern Humboldt firsthand through scheduled tours with licensed operators, while also promoting a deeper understanding of the cannabis cultivation process. His commitment to fostering a sense of community through cannabis tourism encapsulated the essence of what it means to be a steward of the land and a storyteller of his heritage.
For more information about Huckleberry Hill Farms and to learn about arranging a visit, you can check out their website at PickHumboldt.com or follow them on Instagram at Huckleberry Hill Farms underscore WTR. The episode serves as a reminder of the transformative power of cannabis tourism—celebrating traditions, cultivating connections, and fostering a sustainable future for both the industry and the communities it supports.
Travel Tuesday continues to delve into the rich experiences at the intersection of culture and industry, showcasing the evolving narrative surrounding cannabis, agriculture, and tourism. Tune in next month for another engaging episode.
