The secret is out… Widely regarded as an innovative and pioneering hub of the California cannabis industry, the Coachella Valley has positioned itself as a cannabis-friendly destination for tourists and businesses alike. From March 13th through the 15th, the inaugural Coachella Valley Cannabis Week will celebrate the plant in style while showcasing the region’s incredible potential for modern cannabis tourism and industry growth.
In partnership with the Coachella Valley Cannabis Alliance Network (CVCAN), Beard Bros Travel is proud to support Coachella Valley Canna-Week. This inclusive, multi-day series of events is focused on elevating the Coachella Valley (CV) cannabis industry, locally-crafted brands, and travel-worthy lounges, and you’re invited!
Our Beard Bros Travel team will have all hands on deck for the 3-day gamified canna-extravaganza, guided by the Coachella Valley Canna-Week Guide & Check-in Challenge.
The Coachella Valley has a deep, rich history of balancing the high demand for tourism with respecting and preserving local lifestyles and cultures. Today, its unique diversity is celebrated in a multicultural melting pot known for amazing outdoor spaces, oasis style accommodations, unrivaled recreation and relaxation, and now, for its forward-thinking progress into a new era of cannabis-enhanced experiences.
Coachella Valley Canna-Week will be an eye-opening experience for all who participate, uplifting travel-worthy equity-licensed and native-owned cannabis shops and lounges in the region.
The programming and activations will highlight the importance of the Coachella Valley cannabis industry across all nine cities and invite canna-curious and cannabis connoisseurs to participate where inspired, with a focus on local craft, well-being, and education.
Cannabis consumers will also find ample information about where to safely access legal cannabis products, and, just as importantly, where to legally consume them.
Coachella Valley Canna-Week invites locals and visitors alike to familiarize themselves with the burgeoning canna-tourism market in the Coachella Valley, including the region’s trailblazing, immersive 21+ cannabis consumption lounges.
Brands, businesses, and sponsors who recognized the potential of this first-of-its-kind event have positioned themselves on the leading edge of a largely untapped and potentially highly lucrative cannabis tourism market, not only in the Coachella Valley but anywhere elsewhere tourism, cannabis, and hemp intersect.
Coachella Valley Canna-Week Shines A Light On The Region’s Diverse Culture & Its Bright Future
When we talk about the “full spectrum” of cannabis and how it affects our experiences with the plant, the conversation usually begins and ends with the chemistry of cannabinoids, terpenes, etc. But “mindset and setting” matter as well, and there are few finer settings than the desert oasis of the Coachella Valley.
CV Canna-Week will bring it all together by pairing cannabis advocacy and consumption with the flavors, feelings, and memory-making that this region has been made famous for.
By implementing an innovative and fun “gamified check-in challenge” into the week’s festivities, attendees are encouraged to experience all that the Valley has to offer firsthand using the interactive Coachella Valley Canna-Guide to complete Lounge Crawl and featured cannabis effects pairings.
Here are just some of the highlights you can look forward to from March 13-15 at Coachella Valley Cannabis Week 2025:
Thursday, March 13th, 2025
- Let’s Talk Cannabis Tourism: B2B kickoff event for hospitality and tourism businesses, economic development departments, and cannabis industry stakeholders throughout the Coachella Valley. This event will take place at the Mizell Center in Palm Springs.
- Coachella Valley Canna-Week Kickoff Party & Beard Bros Sesh: You’re all invited to this consumption-friendly party at the iconic 420 Bank & Lounge with The Beard Bros. Live music performances, immersive brand activations, grassroots camaraderie, and a celebration of Coachella Valley brands and community – powered by Pabst pouring potent beverages all night long!
This is a CV Canna-Week Check-In Challenge Event!
Friday, March 14th, 2025
- Cannabis 101 with Holistic Caring and Green Nurse – Be sure to catch this educational event back at the Mizell Center covering all the do’s and don’ts when it comes to safe cannabis consumption for one of the fastest growing sectors of consumers – seniors! Even if you aren’t one, you surely know one, and you’re bound to eventually be one, so this is sure to be a cool experience. If you cannot make it on Friday morning, a similar presentation will take place at the same time and location on Saturday, March 15th.
- Holland Pharms Lounge – Visit Holland Pharms in the very center of quaint downtown Palm Springs. Holland Pharms is a great representation of the very best aspects of the Cali cannabis market. From there, we plan to take a downtown stroll to the Agua Caliente Native Cultural Center, a beautiful new 48,000 sq.ft. museum and education center focused on the Aqua Caliente Band of the Cahuilla Indians.
This is a CV Canna-Week Check-In Challenge Event! - Kreem Effect Pairing Experience – Our tastebuds are already savoring this trip to Kreem, Palm Springs’ coolest artisan ice cream experience.
This is a CV Canna-Week Check-In Challenge Event! - Trio Effect Pairing Experience – Your effect pairing adventure continues at Trio, a tasty local Palm Springs foodie spot and so much more.
This is a CV Canna-Week Check-In Challenge Event! - Red Falcon Lounge Sesh – Proudly representing the 29 Palms Band of Mission Indians, the Red Falcon lounge will host the Beard Bros Travel team Friday eve. Join us, let’s sesh at 6 pm ish – see you there! Enjoy cannabis alongside craft beer, delicious food, and a large wall size screen with entertainment.
Saturday, March 15th, 2025
- Closing Party & 4:20 Sesh with the Beard Bros & The Ganja Traveler at the Double Eye Lounge – Time to roll up some doobs and wrap up an amazing week at Coachella Valley Canna-Week at Double Eye Lounge in Cathedral City on Saturday night! Pabst will be back behind the bar, but be sure to get there early for smash burgers while they last and to spark up at 4:20 with the Beard Bros Travel crew, along with some of the most highly influential minds in the cannabis culture and community. The woman-owned operation at Double Eye Dispensary and Lounge has earned its reputation as a must-visit destination, and their commitment to quality and customer service is at the root of what CV Canna-Week celebrates.
This is a CV Canna-Week Check-In Challenge Event!
All of the activations, events, and experiences listed above are free for everyone ages 21+, so show up and spark up, and we’ll see you at Coachella Valley Canna-Week 2025!
To learn more or to get involved, visit https://coachellavalleycan.org
