In an engaging episode of Travel Tuesday, hosted by Brian Applegarth, cannabis and hemp tourism expert Captain Hooter (Dan) took listeners on an immersive journey through Amsterdam’s legendary cannabis scene, highlighting its rich history, evolving industry, and vibrant tourism landscape.
A Personal Journey into Cannabis
Captain Hooter’s passion for cannabis stems from a unique upbringing; his father was a successful cocaine dealer, and from a young age, he was surrounded by cannabis and the culture that came with it. By age ten, he had already mastered joint rolling with American flag rolling papers and was well-versed in the nuances of high-quality strains. His early exposure laid the foundation for a lifelong dedication to exploring and sharing cannabis culture.
Amsterdam: The Epicenter of Cannabis Culture
Hooter’s first experience in Amsterdam was transformative. Attending the High Times Cannabis Cup during Steve Hager’s tenure, he stayed near the Greenhouse coffee shop, where he encountered Franco and Aryan, the famed strain hunters. Franco’s hospitality and storytelling infected him with a love for Amsterdam’s cannabis history, from Mila the Hash Queen to Soma, creator of Amnesia Haze.
He recounts vivid stories, such as Mila’s historic tea house and her secret dungeon grow beneath a bridge in the city center, emphasizing the city’s deep roots in cannabis history. His admiration for Amsterdam’s culture and the stories of its pioneering figures underscore its unique place in cannabis tourism.
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From Hobby to Guide: Creating a Cannabis Guidebook
Hooter’s systematic approach to exploring Amsterdam’s coffee shops culminated in the publication of his cannabis guidebook. Initially analyzing 168 coffee shops with the precision of a Michelin inspector, he refined his assessments through microscopic analysis and interpreting terpene profiles, transforming subjective impressions into objective quality evaluations.
His work provided travelers with curated recommendations on the best spots for quality flower, including weekend bud reports featuring top strains, prices, and locations. His expertise emphasizes the importance of quality, safety, and consistency in cannabis tourism.
The Future of Cannabis in Tourism
Discussing the ongoing legal pilot programs in the Netherlands, Hooter is optimistic about the potential for tested, regulated cannabis products to enhance tourism. He highlights the importance of quality control and the challenges posed by rapid turnover and untested products, especially in a high-volume market like Amsterdam.
Beyond the coffee shops, Hooter advocates for diverse cannabis experiences—museums, rickshaw tours, and cultural sites—that broaden the city’s appeal beyond just cannabis consumption. His upcoming partnership with rickshaw tour companies aims to offer visitors a comprehensive, cannabis-themed exploration of Amsterdam’s historic sites.
A Multifaceted Cannabis Experience
Hooter’s insights extend to the broader cannabis traveler segments: connoisseurs seeking high-grade cultivars, wellness travelers interested in infused beverages and relaxing experiences, and the curious exploring the cultural and historical facets of cannabis. He notes that authentic, hospitality-driven venues that preserve the city’s traditional vibe are vital for maintaining Amsterdam’s allure amid increasing commercialization.
