The world of cannabis is evolving rapidly, with a focus on bridging the gap between recreational and medicinal use. Recent discussions on the “Cannabis Pros and Marketing Masters” featured Matthew Jerome — a multifaceted consultant, hash connoisseur, and passionate advocate for quality cannabis. Jerome’s insights shed light on the rich history of cannabis, the pressing need for educational reform, and the challenges faced in a tightly regulated market.
A Journey Through Cannabis and Wellness
Matthew Jerome operates Mariston Cannabis, a consulting company based in Toronto that emphasizes educational outreach to healthcare practitioners, patients, and families interested in integrating cannabis into their wellness routines. Jerome’s personal journey with cannabis began at a young age, using it as a means to manage anxiety and pain, ultimately leading him to advocate for its medicinal properties.
“My focus has been on driving the quality narrative in the cannabis industry,” Jerome explained. “Given my experiences as a patient since age 14, I want to help others understand the value of quality cannabis.”
Jerome’s work highlights the long-standing medicinal applications of cannabis, tracing its history back to ancient practices that incorporated it as a natural remedy.
The Roots of Cannabis Advocacy
The podcast provided a platform for Jerome to recognize pioneers in cannabis activism, mentioning figures like Dennis Peron, a key proponent of medical cannabis in California, and Brownie Mary, who faced imprisonment while advocating for patients. These individuals laid the groundwork for contemporary cannabis reform, a legacy that Jerome feels accountable to uphold.
“They were truly the bravest of the brave,” he noted. “Our industry owes much to them as we navigate its current landscape.”
As the conversation unfolded, Jerome emphasized the importance of community in advancing cannabis advocacy while recognizing that many individuals with significant contributions remain in prison.
Facing Regulatory Challenges
An important theme of the discussion was the regulatory hurdles within Canada’s cannabis market, particularly concerning advertising restrictions that limit how producers can communicate about their products. Jerome lamented the challenges of operating under stringent regulations that hinder market differentiation and innovation.
“This is a medicinal product, not a hard pharmaceutical, yet the burden of regulation is crippling,” he asserted. “We need to find a way to properly educate the public on the benefits of cannabis without falling into bureaucratic traps.”
Typically, with advertising regulated to the point of invisibility, only those engaged in the community become informed consumers. This has consequences for producers attempting to establish their brand identities in an almost impossible market.
The Need for Education and Quality
Jerome passionately advocates for improved cannabis education, particularly concerning its medicinal applications. He pointed out the systemic oversight in educating healthcare providers about the endocannabinoid system, which plays a crucial role in human physiology.
“It’s criminal that both of my parents, both medical professionals, were never taught about the ECS,” he said. “We should be teaching people how cannabis interacts with their bodies and how it can serve as a powerful tool for healing.”
To counteract the lack of education, organizations like Educanation are stepping up to provide resources and training, aiming to certify educators who can effectively communicate the values of cannabis in healthcare.
Navigating Future Directions in Cannabis
As the podcast culminated, both Espinosa and Jerome expressed optimism about the future of cannabis in both Canada and globally. They acknowledged the necessity for change within the market to better reflect the values of quality, community, and education.
“While it’s challenging, there are incredible individuals working to address these issues,” Jerome stated. “Together, we can push for a future where cannabis education flourishes, ensuring patients receive the quality care they deserve.”
Matthew Jerome’s insights on the Cannabis Pros and Marketing Masters emphasize the importance of education, advocacy, and community in shaping the future of the cannabis industry. As discussions on legalization and medicinal use continue to evolve, voices like Jerome’s are critical in driving awareness and understanding of the plant’s potential benefits. For more information on his initiatives and insights, listeners can connect with him at Mariston Cannabis.
English 
Spanish