In an engaging episode of Travel Tuesday, the trusted podcast at the intersection of travel, hospitality, and cannabis, host Brian Applegarth sat down with Steve Carran, host and head writer of The Modern Hotelier. The conversation delved into how the hotel industry is evolving amidst technological advances, changing guest expectations, and the emerging legalization of cannabis.
The Hospitality Landscape and Traditional Formulas
Steve Carran shared his journey into hospitality, emphasizing how his background in business and technology led him to a passion for independent hotels and innovative tech solutions. He highlighted the importance of foundational “recipes” in hospitality—akin to following a trusted recipe when baking or cooking. Despite the allure of new, disruptive approaches, Carran questioned whether abandoning traditional methods truly benefits the industry, especially when these tried-and-true formulas still deliver results.
Cannabis and Hotel Experiences
A significant portion of the discussion focused on the burgeoning opportunities for hotels within the legal cannabis landscape. Carran pointed out that a notable segment of travelers—approximately 39% in the U.S.—consider cannabis experiences when choosing destinations, representing around 75 million Americans interested in cannabis-friendly travel.
He emphasized that hotels can create a sense of community through cannabis-friendly amenities, such as dedicated smoking areas, infused spa treatments, and curated experiences like workshops or tastings. Education is crucial; informing staff and guests about strains, effects, and responsible use can foster a safe, enjoyable environment.
Adapting to Technology and AI
Carran also highlighted the rapid evolution of technology, particularly AI, and its potential to enhance guest experiences. From AI-powered call centers freeing up staff time to personalized booking platforms, the industry is exploring ways to leverage these tools without replacing human touch. He advocates for using AI to support hoteliers in delivering more tailored, efficient service.
The Future of Hotel Design and Guest Expectations
Looking ahead, Carran anticipates a diversification of hotel experiences—some fully automated and tech-driven, others emphasizing personalized human interactions. The rise of AI-driven booking and dynamic pricing, combined with an increased focus on authenticity and local experiences, will shape how hotels operate and attract guests.
Final Thoughts
Carran underscored the importance of hospitality professionals understanding the evolving landscape—whether it’s integrating cannabis experiences or adopting new tech—to meet guest expectations effectively. The episode offered valuable insights into how tradition and innovation can coexist in shaping the future of hospitality.
Stay Connected
Listeners interested in exploring more of Steve Carran’s work can find him on LinkedIn and visit The Modern Hotelier website for podcasts and content related to hospitality trends and technology.
As the industry continues to evolve, one thing is clear: blending tradition with innovation, coupled with responsible integration of emerging trends like cannabis, will be key to delivering memorable guest experiences.
