Western Michigan is poised to become home to a groundbreaking concept in cannabis hospitality, thanks to the innovative vision of Edgar Ramon, co-founder and CEO of Fields Cannery. During a recent episode of Travel Tuesday, hosted by Brian Appelgarth—creator of the Cannabis Trail and CEO of Appelgarth Strategies—Ramon shared the journey behind building a first-of-its-kind cannabis destination.
Fields Cannery aims to do for cannabis enthusiasts what wineries and breweries do for wine and beer lovers: create an all-encompassing space for cultivation, consumption, dining, and entertainment.
A Vision Rooted in Passion and Expertise
For Ramon, the idea for Fields Cannery was born out of his transition from finance into emerging markets, coupled with his wife’s extensive hospitality background. Their journey began with cannabis-infused dinner parties in Illinois but pivoted when COVID disrupted events. Relocating their focus to Michigan, they identified a gap in the market: a cannabis experience akin to a winery or brewery.
“Why isn’t there a destination for cannabis enthusiasts that mirrors the atmosphere and accessibility of wineries and breweries?” Ramon recalled asking. This question led to the creation of Fields Cannery, blending hospitality, cannabis education, and entertainment into a single, dynamic venue.
What Makes Fields Cannery Unique?
1. Seed to Enjoyment
Fields Cannery redefines the traditional vertically integrated cannabis model, going beyond “seed to sale” to “seed to enjoyment.” The venue offers:
- Cannabis Cultivation & Processing: Guests can observe the growing and packaging processes.
- Retail Dispensary: A boutique experience showcasing curated products.
- Consumption Lounges: Indoor and outdoor areas for enjoying cannabis responsibly.
- Dining & Entertainment: A full-service restaurant, bar, and an amphitheater for live events.
2. Dual Licensing for Inclusivity
Fields Cannery is among the rare cannabis businesses holding both cannabis and liquor licenses. This duality allows them to cater to diverse audiences, including the cannabis-curious who may not yet be consumers.
3. Farm-to-Table Philosophy
Aligning with Michigan’s seasonal appeal, Fields Cannery integrates local flavors into its rotating menu. They also collaborate with nearby wineries and breweries to create a holistic experience that celebrates the state’s culture.
Building the Ultimate Cannabis Destination
The cornerstone of Fields Cannery’s vision lies in its multi-faceted 11,000-square-foot facility and surrounding four-acre property:
- The Dispensary: Entry begins through a charming flower shop (featuring actual flowers, not cannabis) for a speakeasy vibe. Inside, the retail space invites guests to explore curated cannabis products with guidance from expert staff.
- Consumption Lounges: Indoor and outdoor areas designed for comfort, including an open-air kitchen and a small amphitheater for concerts and weddings.
- The Restaurant & Bar: Featuring a seasonally rotating menu and drinks to complement cannabis offerings.
- Phase Two Expansion: A state-of-the-art greenhouse and processing facility will bolster their commitment to sustainability and product innovation.
Inspiration from the World
Ramon’s extensive travel experience influenced Fields Cannery’s design and ethos. Drawing from global hospitality trends, Fields Cannery incorporates the best elements of destination travel and community-building.
“We’re creating more than a cannabis company,” Ramon emphasized. “We’re creating a hospitality experience that reflects the beauty and diversity of Michigan while welcoming cannabis consumers and the cannabis-curious alike.”
The Future of Cannabis Hospitality
Fields Cannery is set to open its doors soon, promising a transformative experience for cannabis enthusiasts and newcomers alike. It stands as a testament to what the cannabis industry can achieve when innovation meets community engagement.
As cannabis legalization expands, Fields Cannery could serve as a blueprint for future hospitality ventures, bridging the gap between cannabis culture and mainstream acceptance.
*The above article pertains to one discussion point from Travel Tuesday, a multi-faceted episode. Subscribe to our Beard Bros Network Media Live Series YouTube Channel. New to this B2B live series? Read more here.
