Massachusetts- In the rapidly evolving cannabis industry, there are few platforms for brands to display their products and services in a professional format. Flower Expo stands out as a beacon of innovation and connection, quickly becoming the Premier B2B Cannabis Trade Show where brands meet buyers. This unique event is not just a trade show; it’s a movement towards creating a more efficient, high-vibe platform for the cannabis economy.
Flower Expo Massachusetts, taking place June 5-6, 2024 at the Franklin County Fairgrounds in Greenfield, is set to exceed expectations for its second year. The show will roughly double its number of exhibiting companies, in addition to launching a limited edition PAX x Flower Expo merch drop and introducing a brand new hall, which brings total indoor and outdoor exhibition space to over 65,000 square feet.
Other highlights include an amplified smoking lounge, an improved food truck plaza, and large custom outdoor activations. This significant increase in scale and production value seeks to solidify Flower Expo as the most important destination for top brands and retailers, while maintaining the perfect balance of business and culture.
Flower Expo Massachusetts is set to host more than 150 brands in 2024, including PAX, Cresco Labs, Fernway, Select, Green Thumb Industries, Holistic Industries, Kanha, Nova Farms, and MariMed.
Also set to attend are the purchasing groups from more than 250 Massachusetts retailers, such as Theory Wellness, Rev Clinics, Bud’s Goods & Provisions, Insa, Garden Remedies, and Resinate.
Flower Expo has also scaled up its official After Party, taking place the night of June 5, which is now set to feature a live set from reggae artist Carlton Livingston, a state-of-the-art drone show from Perpetual Brands, and much more – allowing attendees to let loose between the expo’s two days of productivity and networking.
Jason Bello, founder of the event grew up in Las Vegas, NV, where his father climbed the corporate ladder beginning with the infamous computer trade show COMDEX until its 1996 acquisition, then transitioning to the Las Vegas Sands Corporation, which boasts the largest private convention center in the US, where he opened world renowned hotels in Vegas, Macau, and Singapore. His father was also a founding partner of Hall of Flowers, a California-based cannabis trade show, the event where Bello also got his start in the event business. Following his time at Hall of Flowers, Bello led sales at Source Cannabis and Green Street Festival prior to launching Flower Expo in 2023.
The success of Flower Expo lies in its unique approach to business events. While the show curates the perfect cast of attendees made up of top brands and retail decision makers, its focus on creating an authentic cannabis event with consumption and sampling sets it apart from the field. “What’s a cannabis event without the cannabis?” said Kai Brady, Flower Expo’s Director of Business Development.
Flower Expo’s fixation on top brands and vetted buyers creates the most ideal sales and marketing opportunity for budding brands to expose purchasing decision makers to their products, packaging, brand values, team members, and culture. “It’s like the biggest farmer’s market you’ve ever been to,” Bello said, “And it’s incredibly important in any industry to procure products with a focus on the consumer — who they are, and what they like.”
After its blockbuster 2023 Massachusetts event, which brought out upwards of 70% of the state’s dispensaries and several of the hottest brands, Flower Expo knew it needed to create an even more spectacular experience for brands and dispensaries alike in 2024. Moving forward, Flower Expo plans to continue its expansion to offer its superior platform to cannabis brands around the country.
About Flower Expo
At Flower Expo, our mission is to connect and transform the cannabis industry through a professional, high-vibe, and efficient platform. We foster meaningful connections, strategic partnerships, and knowledge exchange to propel the industry forward. With a focus on professionalism, positive energy, and streamlined processes, we empower businesses and individuals to showcase their offerings, inspire innovation, and shape the future of cannabis.
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