Tara Falk has spent her career where brands either earn trust or lose it: on the ground, in stores, at events, and in moments that can’t be faked. This is the agency she built to protect that moment, turning presence into proof.
Aim & Fire is here to prove impact is achieved through activating your power properly. This boutique field and experiential marketing agency headquartered in Los Angeles, California been boosting brands in cannabis, hemp, and mainstream markets across the country since 2022.
The woman-founded firm is led by Tara Falk, who brings nearly 15 years of frontline experience in high-impact brand representation, blended with a deeply-rooted passion for the cannabis plant that dates back just as far.
She spent a decade on the road and in the field before building this business, contracted by dozens of other agencies to bring their campaigns to life nationwide on behalf of brand names like Google, Natura Valley, Yasso, KitchenAid, Dial, and Airwick.
Talking to Falk about the origins of Aim & Fire, we immediately recognized her passion, expressed authentically, and woven throughout everything the agency does… and it does a lot.
Since our pivot into the cannabis media space in 2018, Beard Bros Pharms has been approached by more marketing firms than we care to remember, each loaded with ideas on how we could better build our brand. Our origin story is as “legacy” as it gets, and most marketers that we have met simply cannot relate, and certainly do not sound authentic when they try.
Our introduction to Aim & Fire came organically. There was no sales pitch, but instead a friendly conversation, tangible support for our cause, and a very familiar sense of connection with Tara Falk, who really seemed to talk like us, and see the big picture as we like to think we do.
Within minutes of meeting her, we could tell that her fascination with cannabis and support for full legalization predated the wave of taxes and regulations we’re all surfing now. She didn’t just show up in this space trying to get in on that “good cannabis dollar”.
She has something valuable to add and has been honing those skills for years, crafting the blueprint that is now being utilized by top cannabis, hemp, and mainstream companies.
This made us wonder, “Where was this service when we launched our brand?”
Fortunately for you, Aim & Fire is here now, and they are changing the way that cannabis shows up.
Ambassadors & So Much More
Aim & Fire focuses on experiential marketing and supplemental staffing to empower companies up and down the supply chain, extending their reach further than they can stretch on their own.
Through a network of referrable resources, they also facilitate top-shelf content creation from photography to videography, design services and fabrication, email campaigns, and blogs crafted through the lens of a deep understanding and respect for cannabis culture to integrate the digital with the physical.
Beyond that, they count you among a network of successful brand partners eager to collaborate on content, co-produce events, and tap into the “Together We Rise” mentality at the root of cannabis culture. Aim & Fire is a plug for partnership and sponsorship deals with like-minded companies.
The firm recently acquired its first large showpiece: a 16-foot chrome double-bay trailer to utilize for marketing tours and multi-market campaigns. Tara shares that the asset is already in high demand.
How Cannabis Brands Miss on Marketing – How Aim & Fire Helps
As cannabis breaks down borders across the country and even around the world, teams are spread thin trying to be everywhere and do everything at once.
While we respect the hustle, we have also seen too many cannabis and hemp companies burn at both ends until there is nothing left but ash. This is a partner who has mastered the art of representation.
Whether it is a pop-up product demo on your own home turf or in a remote new market, a multiday expo several states away, a festival or sporting sponsorship, or if you are looking to host your own compliant event a month or a year from now, Aim & Fire has the resources and the real-world experience to deliver unrivaled results.
With a track record of success with brands from small and local to massive and multistate, Aim & Fire is so much more than a staffing agency. They feel like more of a market management firm, if a label must be applied at all.
Though Tara Falk leads many projects in person, one of her many talents is in team-building. The contacts she has made over a decade of personal and professional growth now provide a pool of highly skilled individuals and potent opportunities they seek, covering markets from coast to coast.
Unlike high-priced alternative agencies that simply pinch the bag by middle-manning unaccountable influencers, or try to sell you some fake-it-till-ya-make-it game plan, Aim & Fire recognizes the complications of cannabis marketing and turns those complexities into opportunities.
Built deliberately and without outside capital, Aim & Fire has scaled from $60,000 in 2022 to over $250,000 in annual revenue by the end of 2025—hitting per-employee performance benchmarks that many larger agencies chase. By maintaining a founder-led structure with Falk directly handling sales, accounts, and finances, Aim & Fire minimizes operational drag.
Where many agencies price in layers of overhead, the company keeps costs aligned with the work itself.
They bring strategy, logistics, and execution, and those strengths are opening doors for cannabis brands and more mainstream industries like sports, music, and tourism to intersect, benefiting all involved.
Half of cannabis and hemp brands are failing to even attempt the basic critical marketing services that we feel are necessary for survival. Aim & Fire can help you get started or help you scale up efforts.
Of the half that are making the effort, a vast majority of them are doing little more than throwing money at a wall to see if it will stick. They are often overpaying for simple services like content creation, event staffing, or even email campaigns. Far too often, they are contracting these tasks out to random third parties, which only diminishes accountability and erodes authenticity while jacking up your bottom line.
Aim & Fire brings all of your brand-building and marketing under one roof, at your service.
When we spoke to Tara about how she founded Aim & Fire, she reflected on years of learning by doing, growing from seeds, and how much freedom and independence she gained in the process of launching her own B2B brand. As karma would have it, Aim & Fire is now providing that same freedom for their clients to authentically express themselves and focus on what they need to do to aim their power.
If you don’t have a marketing partner yet, we highly suggest you contact Aim & Fire to see how they can help. If you do already have one, we still highly suggest that you contact Aim & Fire and see how they might do together or do better.
No mandatory annual contracts.
No pinching the bag.
Just proven results from an agency that clearly gets it.
Whether you are bringing products to market, planning or participating in an event, or are just looking for a boost for your brand or business, Aim & Fire drives engagement, moves product, and hits the target every time.
Learn more at https://www.aim-and-fire.com/
Be sure to follow their Instagram account as well.
