Green Wednesday is quickly becoming one of the biggest holidays for cannabis consumers and retailers alike. Taking place the day before Thanksgiving, Green Wednesday has earned the nickname “The Cannabis Black Friday.” It’s a day for cannabis enthusiasts to stock up on their favorite products at unbeatable prices as dispensaries offer a plethora of discounts and deals. For many, it’s the perfect way to prepare for a long holiday weekend filled with family, friends, and food.
But Green Wednesday is more than just a shopping day. Over the past few years, it has grown into a cultural celebration, rivaling other major cannabis holidays like 4/20. For cannabis companies, Green Wednesday represents a golden opportunity to boost revenue and engage with new customers, while for consumers, it’s a chance to discover new products, save big, and celebrate cannabis in all its forms.
Why Does Green Wednesday Matter?
Beyond the deals and discounts, Green Wednesday highlights the growing importance of cannabis in modern culture. Data shows that cannabis sales on this day continue to rise year over year, reflecting both the increasing acceptance of cannabis and the growing demand for it during the holiday season.
According to Jane Technologies and Business of Cannabis, Green Wednesday 2023 saw a staggering 90.5% sales increase compared to the previous three Wednesdays, with an 18.1% jump from Green Wednesday 2022. Even accounting for market growth, sales were up 11.4% year-over-year. This upward trend proves the holiday’s significance for both consumers and retailers.
The Origins of Green Wednesday
Green Wednesday’s roots trace back to the simple idea of convenience. Most dispensaries close on Thanksgiving Day, leaving cannabis enthusiasts and medical patients in a bind when it comes to stocking up for the holiday. The day before Thanksgiving naturally became a shopping day, providing cannabis users with the opportunity to prepare for the holiday weekend.
Since its inception, Green Wednesday has grown exponentially. What began as a low-key event has transformed into a high-traffic shopping day, with dispensaries across the country offering exclusive deals to attract customers. Similar to Black Friday or Cyber Monday, Green Wednesday has become a marketing phenomenon in the cannabis industry.
Why Is Green Wednesday So Popular?
Green Wednesday strikes a unique chord with cannabis enthusiasts for a variety of reasons:
Preparation for Thanksgiving and the Holiday Weekend
Thanksgiving can be a stressful time, with travel, family gatherings, and meal preparation all contributing to the chaos. Cannabis is often seen as a way to relax, ease social interactions, or even enhance creativity in the kitchen. Discreet products like vapes, edibles, and cannabis-infused beverages are particularly popular around the holiday season, as they can be enjoyed without drawing attention.
Similarly, medical cannabis patients use Green Wednesday to ensure they have their medications for the holiday weekend, avoiding the hassle of long lines or potential closures.
Unbeatable Deals
Green Wednesday deals rival those of Black Friday and Cyber Monday in other industries, making it a perfect opportunity for consumers to save on their favorite products, discover new ones, and stock up for the holidays at a fraction of the cost. Dispensaries often offer discounts on flower, concentrates, edibles, and more, making it a win-win for both businesses and consumers. This is also a great time to stock up on Beard Bros RSO! You can find the closest dispensary that carries it using our product finder here.
A Celebration of Cannabis Legalization
Green Wednesday is also a way for cannabis enthusiasts to celebrate the growing legalization and normalization of cannabis. With more states legalizing recreational and medical cannabis, and public perceptions continuing to shift, Green Wednesday is a reflection of how far the industry has come. Participating in the day’s festivities contributes to the larger cultural acceptance of cannabis.
Holiday Gifting
For many, cannabis has become a go-to gift during the holiday season. Unique products like cannabis-infused chocolates or CBD bath products make for memorable presents, especially for out-of-state visitors who may not have legal access to cannabis in their home states.
How to Celebrate Green Wednesday in 2024
Green Wednesday is today, and there are several ways to make the most out of this cannabis holiday:
Take Advantage of Dispensary Deals
The simplest way to celebrate is by shopping the incredible deals offered by dispensaries and online cannabis retailers. Keep an eye out for sale announcements and exclusive discounts on your favorite brands and products from your local dispensary.
Try New Products
Green Wednesday is a great opportunity to step out of your comfort zone and try new products. From edibles and beverages to topicals and concentrates, the options are endless. Many dispensaries also launch holiday-themed items, such as pumpkin spice edibles or festive cannabis beverages, perfect for the season.
Host or Attend a “Friendsgiving”
Gather your friends and host a cannabis-themed Friendsgiving. Incorporate cannabis into the meal with cannabis-infused recipes, or enjoy it as a social activity after the feast. Just remember to educate guests and prioritize safety!
Join the Community
Green Wednesday also presents an opportunity to connect with like-minded individuals and celebrate cannabis culture. Some dispensaries host local events, workshops, or live demos. It’s a chance to learn, network, and be part of the growing cannabis community.
The Future of Green Wednesday
Green Wednesday’s rapid rise in popularity shows no signs of slowing. As more states legalize cannabis, and new consumers enter the market, participation in Green Wednesday is expected to grow. The holiday not only boosts sales but also helps normalize cannabis use in society, solidifying its place alongside other major retail holidays like Black Friday.
For cannabis businesses, this day represents a chance to build brand loyalty and educate new consumers. Retailers that go the extra mile to offer creative deals or informative shopping experiences will stand out and capture the attention of both seasoned users and first-time buyers.
Whether you’re a cannabis enthusiast stocking up for a holiday party or a first-time buyer looking to explore the world of cannabis, Green Wednesday offers something for everyone. With exclusive deals, festive products, and a growing sense of community, it’s a holiday worth celebrating.
