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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
A lack of organization, accountability and trust. We created The Plug Society to solve all of these issues! By creating a platform to connect brands, operators and dispensaries to ancillary vendors, we can help them do better business. Imagine a world where all 30+ external projects and vendors can be planned, budgeted and forecasted in one place… with a rating system post-deal to create a self-policing system built on trust, and an open forum to use words/phrases we need to use without risk of losing our accounts… we’re on it, coming soon!
Where do you see the most exciting opportunity for growth and innovation in cannabis?
Partnerships! Consolidation is inevitable and happening before our eyes, but the biggest doesn’t necessarily mean the best or most profitable. Finding likeminded brands and creating strategic collaborations… that’s the fun and the future!
I also see machine automation helping to achieve product consistency, and reducing touchpoints for operational efficiencies. These are proper ways to save money instead of cutting corners on material or input quality.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Get involved in every event and opportunity you can! Listen, ask questions, speak up to become a part of something. This industry is continuously growing and needs help, and by asking questions, you’ll find what you love to do and how that best fits into the industry opportunities around you.
What is the most important thing you have learned from your experiences in the cannabis industry?
Your network and how your carry yourself are everything. If you genuinely care about helping others or building something bigger than yourself, people can feel that, they’ll want you around, include you in projects, ask your opinions, and open doors for you when you need them. People can see who is getting the job done and who continues to show up!
What do you want your legacy to be as it relates to the cannabis industry?
I’d like to be remembered as someone who brought value and assistance to the industry, and to the people of the industry. By creating The Plug Society platform, I know we can help a lot of businesses find success easier, and therefore helping a ton people in the process.