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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
With thousands of new brands competing for the same customers, building brand awareness can be a significant challenge.
We believe that these in-person connections are what create a truly lasting impression. We provide a unique space for brands to stand out through face-to-face networking and live product demonstrations.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
I think the drinks and edibles market will continue to be a growth area in the industry. I also think in person events are coming back strong in 2026 and 2027. People are getting tired of Google Meetings and Zooms.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Be prepared to work hard and have a lot of fun.
What is the most important thing you have learned from your experiences in the cannabis industry?
I believe that working together and lifting each other up produces far better results than trying to tear another brand down. As I like to say, my candle isn’t going to burn any brighter if I blow yours out; it’s just going to dim the room.
What do you want your legacy to be as it relates to the cannabis industry?
want to help bring the plant mainstream. It is something I have worked on for over ten years now. Cannabis should not be something we keep in the shadows. There should be no more stigma to smoking a joint than there is to drinking a cup of coffee.