Beard Bros Collective
Other
- Site Map Coming Soon
- FAQs Coming Soon
- Reprints & Permissions Coming Soon
Menu
Menu
What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
Information you can trust.
Whether it’s legal cannabis, medical marijuana, hemp, the deltas, or otherwise, it’s hard to understand this immature space. Yes, we have existed for 20+ years in some ares, but, for most, it’s much less than that. The professionals in those industries are learning at a faster pace than earlier markets, as are the consumers, but there are still massive information gaps.
Some of that is due to regulatory restrictions, but much of it is related to those most experienced and knowledgeable being unable to reach large audiences.
Usually, it’s because the doers are so busy doing, they don’t have the time to stop and talk about what they’re doing. Other times, it’s because a statute of limitations may have prevented full disclosure about cannabis experiences pre-legalization. Add on the constant headaches of deplatforming and starting over, and those that try get discouraged and eventually stop.
My efforts as a ghostwriter who consumes, grows, and extracts cannabis himself is to make the knowledge and network that I have access to, accessible to as many people as possible through educational courses, books, newsletters, and ghostwritten articles for cannabis industry professionals. My goal is to remove the friction that prevents information sharing, and fill the gap that exists with reliable information consumers and industry pros alike can trust.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
Personally, the cultivation and hash aspects of this industry are most exciting, and ripe for innovation.
We are still just scratching the surface for what is possible, especially at scale. There are more companies working on more products and tools to help these segments than ever before. As a grower and hashmaker, I can’t wait to see more consumers giving hobby growing a shot as technology and equipment become easier to use and more affordable to acquire.
That said, as much as I’d love to say cultivation is the most exciting aspect of cannabis (it is for me, but not in general), it’s hemp that seems to have drawn the most attention of late.
The explosion of the hemp industry has brought back a lot of the excitement that we saw in the early 2010s as more recreational markets came online. Hemp Bev is one of the most exciting categories of 2025, as it approaches a new generation of consumer that is not smoking-first. Legal hemp has also shown us a variety of models for what legal cannabis as a whole could look like. Plenty of opportunity to combine the best of both models into single-plant regulatory approach that legalizes cannabis the way most people think they legalized cannabis.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
If you want the fastest route to profitability, legal cannabis is not it.
This industry changes daily, and you have to be comfortable not knowing what tomorrow holds and still placing that bet. That said, you will have a massive head start if you bring a developed skillset from a mature industry: accounting, sales, marketing, legal, etc.
If you just show up and want to work in weed, it’s going to be a long climb. If you show up with a skill, you have a tactical advantage. Find the exact intersection between your skill and the pain points of the industry for the greatest chance of success.
What is the most important thing you have learned from your experiences in the cannabis industry?
You can make a lot more money, a helluva lot easier, in almost any other industry.
Cannabis takes a certain balance of persistence and insanity. Peers in every other industry will advise you to leave, to abandon course, to go get a “safe” job, but this is a game of last man standing for those most passionate. As my grad school professor used to say about our thesis, if you don’t love it when you start, you’re going to hate it if you finish. Same holds true for cannabis. You have to WANT to be here. Otherwise, it’s best to stick with being the go-to pot guru at a “normal” job.
What do you want your legacy to be as it relates to the cannabis industry?
The goal in everything I do in this space is to make cannabis more accessible to more people. That journey started as a consumer, and has evolved as a grower and extractor. My mission is to normalize cannabis use and cultivation, and, to do that, I’m carving out a legacy creating resources for the curious, the consumers, and the cultivators, as an author, co-author, and ghostwriter who has dedicated his life to treating this plant with the professionalism it deserves.