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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
The biggest challenge facing the cannabis industry today is expanding the market beyond existing consumers by offering more approachable, inclusive, and socially integrated experiences. SYPP addresses this by delivering a dual-format platform — with and without THC or cannabinoids — allowing retailers to engage both consumers and non-consumers alike. By pairing familiar beverage formats with customizable flavor clouds and precise, beginner-friendly dosing, we help brands and retailers create low-barrier, high-impact experiences that drive trial, reduce stigma, and unlock new audiences across hospitality, retail, and event settings.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
The most exciting opportunity for growth and innovation in cannabis is in creating elevated, socially integrated alternatives to alcohol that align with shifting consumer values around wellness and moderation. As societal sentiment moves away from traditional drinking, SYPP is pioneering a new lane where cannabis meets beverage culture — offering customizable, sensory-rich experiences that include both THC and non-THC options. Our platform enables low-dose, flavorful, and approachable formats that allow consumers to engage socially without the downsides of alcohol, unlocking new audiences and redefining cannabis as a functional, stigma-free part of modern social rituals.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
One piece of advice for anyone looking to break into the cannabis industry: be different. Don’t chase the race to the bottom or try to replicate playbooks from other industries — most of what you’ve learned elsewhere won’t apply here. This space is still being defined, and the most successful players are the ones creating entirely new experiences, categories, and consumer relationships. Come in with fresh eyes, stay adaptable, and build for what’s next, not what’s already been done.
What is the most important thing you have learned from your experiences in the cannabis industry?
The most important thing I’ve learned in the cannabis industry is that success depends on resilience and creative problem-solving. This space is constantly evolving — regulations shift, supply chains break, and traditional strategies often don’t apply. You have to be willing to pivot quickly, build unconventional solutions, and stay focused on long-term vision over short-term chaos. The brands that thrive are the ones that stay adaptable, authentic, and deeply connected to their consumers.
What do you want your legacy to be as it relates to the cannabis industry?
I want my legacy in the cannabis industry to be the creation of an entirely new category — one so unique and culturally resonant that it becomes a verb. SYPP isn’t just a product; it’s an experience, a new way to connect, explore, and consume. We expect imitators, but the idea of “let’s go grab a SYPP” will always belong to us. It represents a shift in how people think about cannabis — not just as a substance, but as a social, sensory, and lifestyle-driven experience. That’s the mark I want to leave on this industry.