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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
The biggest challenge facing the cannabis industry still is legal, transparent payments. Starting back in 2017, CC Technology Corporation began developing a method to accept financial transaction from cannabis consumers that avoids the federal rail, as well as violating Visa and Mastercard’s strict “no cannabis sales” stance. Our flagship product, CannaCard®️, has been available to both dispensaries and consumers for cannabis transactions since 2020.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
We believe innovation and growth is extremely important for the industry, which is why CannaCard has worked diligently over the years to ensure our product is compliant with both State and Federal guidelines. Additionally, we have put much consideration into our PUSH notification system, providing dispensaries and cannabis brands an effective way to reach their targeted customers.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Speaking from experience, we know business-related tasks take much longer to accomplish because of the red tape our industry faces.
What is the most important thing you have learned from your experiences in the cannabis industry?
We’ve learned that partnerships and industry connections are the only way to grow in this industry. Regardless of how good your products and services may be, without support from industry partners, growth can be much slower than anticipated.
What do you want your legacy to be as it relates to the cannabis industry?
I’d like our legacy with CannaCard to be known as the payment platform that helped bring clarity to the industry with our transparent and fully-legal transaction, and that we helped dispensaries grow their business by providing them with customers, as well as a new stream of revenue.