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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
One of the biggest challenges is that many operators are leaving money on the table simply because they don’t know it exists. Utility rebates for energy-efficient lighting like LEDs are widely available, but most cultivators have never been told about them. We’re changing that by connecting indoor growers with rebate programs that help offset the cost of upgrading to smart, efficient grow tech, lowering their overhead and making their operations more sustainable from day one.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
The intersection of technology and sustainability is where I see the most exciting future for this industry. Smart grow tech, LED lighting, environmental controls, energy monitoring, is maturing fast, and the operators who adopt it early are going to have a real competitive advantage. Beyond the savings, it’s also about building a more responsible industry. Growing smarter isn’t just good business, it’s good for the communities we operate in.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Be a good neighbor. This industry is still earning trust, from regulators, from communities, from the public. How you show up matters. Bring value, be honest, and treat the people around you well. Cannabis is a small world, and your reputation travels fast. If you come in looking to take, you’ll struggle. If you come in looking to contribute, you’ll find a community that lifts you up.
What is the most important thing you have learned from your experiences in the cannabis industry?
That operators are often so focused on surviving that they miss opportunities to thrive. Running a cannabis business is hard, the regulations, the taxes, the cash flow challenges, and people are heads-down just trying to keep the lights on in some states. What I’ve learned is that sometimes the most valuable thing you can do for someone is just make them aware of what’s available to them. A rebate they didn’t know about. A program they qualify for. That awareness can change the trajectory of a business.
What do you want your legacy to be as it relates to the cannabis industry?
I want to be known as someone who helped cannabis operators build smarter, more sustainable businesses, and who always made sure people knew what they were entitled to. This industry deserves people who show up with generosity and transparency. If I can look back and say I helped growers keep more of their money, reduce their footprint, and feel supported by someone genuinely in their corner, that’s a legacy I’d be proud of.