Beard Bros Collective
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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
One of the biggest challenges in cannabis right now is the pressure between falling prices and rising regulatory demands. Too many operators cut corners to survive, which hurts both consumers and the culture. I believe the solution is smarter operations : building efficiency, consistency, and compliance into the process so brands can stay competitive without losing integrity.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
I think the most exciting opportunity is in the global expansion of cannabis, especially new CBD markets like Morocco. The industry there is just opening up, production costs are far lower than in the U.S., and demand is untapped. That creates room for innovation through white-label partnerships and culturally relevant products that introduce cannabis to whole new audiences.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
The best advice I can give is to approach cannabis with a mindset of total immersion. Don’t limit yourself to one lane : learn how cultivation, production, compliance, distribution, and branding all connect. The operators who understand the full ecosystem are the ones who can scale, adapt, and stay relevant as the market shifts. Always let the consumer and the market guide your next move.
What is the most important thing you have learned from your experiences in the cannabis industry?
The most important thing I’ve learned is that success in cannabis comes from adaptability. Regulations, markets, and consumer trends shift constantly, and the only way to thrive is by staying flexible while never cutting corners on quality or compliance. At the same time, respecting the culture and the plant is just as important as scaling the business. Balancing those two is what creates longevity in this industry.
What do you want your legacy to be as it relates to the cannabis industry?
I want my legacy to be about bridging cultures and building systems that made cannabis more respected and accessible worldwide. I’ve worked to scale operations and create products people can trust, but I also see an opportunity to open new markets like Morocco, where cannabis has deep roots and CBD is just being legalized. If I can help connect established markets with emerging ones, while mentoring the next generation of operators, that’s the impact I’d like to leave.