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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
If we’re talking licensed dispensary retailers, it’s keeping a steady flow of foot traffic.
Every month, something new pops up that throws things off. One day it’s a platform ban. Next day it’s a shadowban. And through it all, you still have to bring people through the door.
At Boosted Maps SEO, we help retailers lock in their visibility by claiming their digital real estate, especially on Google Maps. When someone searches “dispensary near me,” we make sure our clients don’t just show up, they stand out.
We build systems that attract real traffic from the neighborhood. No ad budget needed. Just smart strategy that works while you’re running your store.a
Where do you see the most exciting opportunity for growth and innovation in cannabis?
Marketing.
The culture’s always been creative. That’s how it made it this far. But now that things are legal, the opportunity is in how you reach people without getting flagged or shut down.
Everyone’s throwing money at ads or influencer plays. But the long-term win is setting up your digital presence the right way.
Google Business. Maps SEO. Content that actually helps your neighbors find you. Most shops still haven’t tapped in. That’s why we’re helping the ones that do move early and lock in their market before everyone else wakes up.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Respect the culture and the craft.
This isn’t just a hot new industry to flip. It’s a community that’s been holding each other down long before it was legal.
If you’re stepping in, don’t come in trying to fix things. Come in to build something that helps. Learn the laws. Study your local scene. Talk to the real ones who’ve been doing the work.
And if you’re starting a business, build it with intention. There’s already enough hype. What we need now is structure.
What is the most important thing you have learned from your experiences in the cannabis industry?
Being ready beats being early.
I’ve seen great operators miss big opportunities just because they weren’t in position to take the shot.
• Website looked good, but didn’t answer the questions people were searching for. So they bounced.
• Drake has a sold-out show in town. People are looking for flower before the concert, but no one could find the store on Google.
• A new customer walks in, everything goes smooth. But they never come back, because there’s no follow-up system.
Meanwhile, shops with smaller menus and less flash are winning because they realized the game changed. It’s digital now.
If you don’t have digital real estate, it’s almost like you don’t exist. That’s the biggest lesson I’ve learned. It’s why I built Boosted Maps SEO.
What do you want your legacy to be as it relates to the cannabis industry?
That I helped real operators build names that became household names.
I’m not here for shortcuts or gimmicks. I’m here to help licensed shops move right, one smart play at a time.
So years from now, when their kids or community look back on what they built, they’ll see a legacy that stood the test of time.