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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
The biggest challenge in today’s cannabis market is navigating the constant price fluctuations — some markets are booming while others are stabilizing. But for those of us who’ve been in this space from the start, that volatility is part of the evolution. As I’ve expanded into new cities and states, I’ve learned how to adapt quickly and stay ahead of shifting regulations and opportunities.
Instead of seeing change as a setback, I use it as fuel. I’ve built a structure that consistently helps brands move from concept to market without breaking the bank. That foundation is what inspired me to create The Highly Connected — a community built to empower entrepreneurs and brands to thrive no matter how fast the industry moves.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
I believe the greatest innovation for growth in this industry comes down to one thing — structure. Whether it’s building a company that’s positioned to compete and operate with the same advantages as traditional businesses, or applying structure and modern tools inside the grow itself, success starts with a strong foundation.
When we combine organization, access to resources, and reliable infrastructure — including banking and confident investors — the entire space becomes more scalable and sustainable. Once people stop being afraid to invest in cannabis, we’ll see the true potential of structured growth take over.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
One piece of advice I’d give to anyone looking to get into this industry is simple — it’s a long game, not a short one. If you don’t have genuine passion for the plant and the culture, go pursue something you truly care about.
Cannabis isn’t an easy lane — it comes with extra regulations, constant changes, and its own unique challenges. Passion is what keeps you pushing through when things get tough. Without it, you’re just wasting your time — and honestly, ours too.
What is the most important thing you have learned from your experiences in the cannabis industry?
The most important thing I’ve learned in this industry is how to pivot — and to always remember that there’s a way forward, you just have to find it. I’ve had the privilege of being part of this space since its early stages, where problem-solving and adaptability weren’t optional — they were survival skills.
Being in cannabis has taught me to think strategically, stay mindful of how every move impacts others, and understand that success isn’t just about money. I’ve seen major investors with deep pockets fail because they lacked vision, adaptability, and heart — and that’s where true leaders in this industry stand apart.
What do you want your legacy to be as it relates to the cannabis industry?
I want my legacy in cannabis to be about bridging the gap between culture and corporate — showing that professionalism and authenticity can coexist and thrive in this industry. Through THC Girls, I’ve worked to build a platform that celebrates the people behind the plant, empowers women to lead, and creates real opportunities for those who’ve put in the work long before it was mainstream.
I want to be remembered for helping shape an industry that’s inclusive, respected, and sustainable — one that honors its roots while still pushing boundaries in innovation and business. If my journey inspires others to stand tall, stay true, and build something meaningful in cannabis, then I’ve done my part.