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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
The biggest challenge right now is navigating the space between authenticity and regulation. As cannabis becomes more commercialized, there’s a risk of erasing the culture, the legacy, and the people who built this movement from the ground up. At VYBZ, we’re addressing this by building strategies that are both culturally grounded and legally compliant. We help brands grow with integrity—without losing their soul to the system.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
The most exciting space is cultural infrastructure—building bridges between legacy wisdom, creative industries, and the new legal market. Innovation isn’t just about new tech or products. It’s about storytelling, access, and how we shape perception. The brands that understand this—that focus on education, equity, and experience—will lead the future.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
Don’t just chase the hype. Understand the roots, the politics, and the people. If you’re coming in just to capitalize, you’ll burn out or get lost. If you’re here to contribute, collaborate, and learn—you’ll find your place. The plant teaches patience and purpose. Build your work around that.
What is the most important thing you have learned from your experiences in the cannabis industry?
That trust is everything. This industry is still young, often fragmented, and full of noise. But if you show up consistently, stay transparent, and move with respect—you earn trust. And that’s the foundation for any lasting impact.
What do you want your legacy to be as it relates to the cannabis industry?
I want to be part of reshaping the narrative. To have created spaces—through VYBZ and beyond—where culture, community, and commerce can coexist with integrity. My legacy should be rooted in connection, not extraction. I don’t just want to be remembered for what we built, but for how we built it.