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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
The clients I love working with are small businesses tackling big problems with tiny budgets, which is a lot of the industry right now. I want to help the legacy farmers, the little guys, the community builders and the culture makers who made a cannabis industry possible in the first place. I’m a Marketing Consultant, Graphic Designer, Content Creator and Creative Swiss Army Knife who can not only build Marketing Strategies that help my clients navigate challenging markets, but execute every aspect of them as well as measuring and analyzing the results.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
In the age of AI, I’m leaning into what has always been my favorite part of working in cannabis: the real in-person connections that fill my soul. I have a lot of experience with event production and festival marketing. I love creating IRL experiences that stick with people, ones that also connect attendees into a digital network where they can continue the conversation. Life is lived across mediums, in both digital and real-life experiential realms, and I love building marketing campaigns that connect the digital and the real and that bring people together with purpose.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
I hope you’re not doing this for money, because that’s not what this is about. Cannabis is a community first, an industry second. Find a way to serve the community and the people who serve the plant, and you’ll find success in the industry. Your intentions have to be pure, weed has a way of making them clear and connecting the right people at the right times. Whether you partake in the plant or not, you need to have a personal connection to it, because you’ll need it to persevere in this incredibly challenging industry!
What is the most important thing you have learned from your experiences in the cannabis industry?
Your community is everything. The people you surround yourself with are who create the experience of your life, and cannabis has led me to some really amazing people and experiences. There’s always a dark side, and shining a light on it instead of denying it’s there has always kept me in the sunshine. Finding a community of cannabis women in the industry (that I call my weed witch coven) has been one of the most supportive and nurturing reasons that I stay in the industry, despite the challenges and the shadows that come along with it.
What do you want your legacy to be as it relates to the cannabis industry?
I want to be an amplifier of good causes, great people and farms, brands and companies that are making a positive impact. I want my legacy to be that of a champion of goodness, a creator and a connector. Whether it’s creating delicious food, helping plan fun events, or creating engaging content – I serve the plant and her people and everything I do is with the greater goal of building community.