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What’s the biggest challenge facing the cannabis industry right now, and how are you and/or your company addressing it?
One of the biggest challenges facing the cannabis industry right now is the disconnect between growing consumer demand and the fragmented, inconsistent regulatory landscape across regions. This creates barriers for scaling, limits research opportunities, and discourages innovation due to uncertainty and risk.
Where do you see the most exciting opportunity for growth and innovation in cannabis?
The most exciting opportunity for growth and innovation in cannabis lies at the intersection of personalized wellness, plant science, and mental health. As stigma decreases and scientific interest increases, we’re seeing cannabis move beyond recreational use into tailored therapeutic applications, whether for anxiety, sleep, chronic pain, or even as a complementary tool in trauma healing.
What’s one piece of advice you would give to someone looking to break into the cannabis industry?
My biggest piece of advice: lead with purpose, not just profit. The cannabis industry is still in its formative years, and there’s a real opportunity to shape its values, direction, and impact.
Whether you’re coming from health, business, science, or advocacy, ground yourself in education and community. Learn the history, especially the harms of prohibition and the voices of those disproportionately affected, and let that awareness guide your decisions.
Also, build relationships before trying to build a brand. This industry runs on trust, collaboration, and shared vision. Show up with humility, curiosity, and a willingness to contribute before expecting something in return.
What is the most important thing you have learned from your experiences in the cannabis industry?
The most important thing I’ve learned is that the cannabis industry isn’t just about a product, it’s about people, healing, and cultural transformation. Behind every innovation or policy change is a complex web of history, stigma, resilience, and community.
This work has taught me that success isn’t just measured by market growth, but by how we redefine relationships, to our bodies, to the plant, to each other. It’s reinforced the importance of equity, education, and intention in everything we build.
Whether navigating regulation, building partnerships, or engaging with the public, I’ve learned that listening deeply and leading with integrity is what creates real impact in this space.
What do you want your legacy to be as it relates to the cannabis industry?
I want my legacy in the cannabis industry to be one of bridge-building, education, and cultural repair. I hope to be remembered as someone who helped shift the narrative, from profit-driven commodification to conscious, inclusive, and healing-centered use of the plant.